10 STEPS TO CREATING HIGH-CONVERTING LANDING PAGES IN 2023
With an astounding average conversion rate of 9.7%, landing pages have maintained their dominance in recent years. Meanwhile, nearly 48% of the top landing pages show up in organic search results as well as Google Maps. As a result, most businesses consider landing pages to be an essential component of their marketing strategies.
Landing pages have a huge potential for attracting new leads and increasing conversions. The reason for landing pages’ ever-increasing success is that they are customized for conversions and are tailored to a specific audience.
Landing pages also provide detailed information to visitors, like a sign-up form, free trial, or eBook offers. Exchanging product and contact information, as well as meeting visitors’ needs, are important factors that help landing pages to redirect visitors to a company’s purchasing funnel.
However, creating a high-converting landing page is not as simple as it may appear. Not quite there yet in terms of creating an effective landing page? Don’t worry! We’ll show you how to make a high-converting landing page from scratch in a few simple steps in this post:
- Choose a landing page template that matches your goals.
- Name your landing page.
- Write an attractive landing page copy.
- Choose page layout as per your target audience.
- Choose your hosting provider
- Add images and choose a relevant domain name.
- Personalize your landing page.
- Test your landing page for user experience.
- Go for a SEO-friendly title and meta description.
- Complete performance analysis before publishing.
Choose a landing page template that matches your goals
First and foremost, you must define your goal to select an all-encompassing template. For example, if you want to showcase your hair grooming product offers alongside a form, select the appropriate template. While getting started, you can also use starter landing page templates that are easier to understand.
Name your landing page
Giving your landing page a name is important — particularly if you have a lot of competitors. Given the likelihood that you will create more pages for your business in the future, giving your page a different name is essential for distinguishing it from other pages. This will not only make it easier to find your landing page on your dashboard, but it will also help you compete.
Write an attractive landing page copy
The quality of your copywriting can make or break your landing page’s success. As a result, try to keep it simple and readable. This is especially true for the call to action and the headline. On the other hand, writing too much and too complexly can backfire and result in unwanted consequences.
Choose page layout as per your target audience
The design of your landing page, like the copywriting, will be important to its success. When designing or laying out your page, look for elements that will entice your audience and prompt them to take action. For example, you can use several editors to make coding easier while also adding visual appeal to your page.
Choose your hosting provider
There are landing page builders available on the market that offer free hosting. Thus, selecting the right web hosting provider is vital for your website’s performance and speed, security, and backup of important files. If you are new to creating landing pages, make sure you know where you will host them.
Add images and choose a relevant domain name
It goes without saying that images can draw and trigger attention more effectively than other top options. Thus, you must choose images that engage your reader in order to direct their gaze to your business.
In contrast, you also have to select a domain name for your landing page. The domain name of your landing page should include a protocol, subdomain, domain name, and top-level domain. Having a reliable domain name can demonstrate the credibility of your company. Remember that a domain name is the web address that your audience will use to scroll through it.
Personalize your landing page
Personalization is an important step that can set your landing page up for success. Unlike other landing pages, you may want your page to serve a purpose while also adhering to your brand’s guidelines. You can personalize your landing page by doing things like selecting the right images and ensuring color consistency.
Test your landing page for user experience
It is obviously important to test whether your landing page will provide users with a consistent experience before going live. Since the majority of your users are on mobile phones, it may be a good idea to test your page on mobile phones and see how it performs. If your landing page is dynamic, it will automatically adapt to any screen size. Any landing page’s ultimate goal is to present desired information in a more professional and neat manner.
Go for a SEO-friendly meta description
Did you know that meta descriptions can provide users with a more in-depth description of your landing page? Yes, it is possible! Writing a compelling meta description will help users understand why they should visit your page and take additional actions.
Complete performance analysis before publishing
Last but not least, you should test your landing page. When you test a few variations on your landing page, you’ll be able to see what works best for your audience. Some tests can even be performed in front of a live audience.
Hopefully, you have successfully understood this post explaining how to create landing pages in 2023.
However, if you require additional assistance in creating a landing page, Engage Coders can assist you! We strive to assist businesses of all sizes in meeting their financial and branding objectives. Contact us today to discuss your project requirements!
