Imagine search engines as your digital storefront’s gatekeepers. In 2025, they’re smarter than ever, powered by AI that acts like a savvy concierge, serving up answers before customers ask. AI-driven SERPs and Google AI Overviews are reshaping how businesses reach audiences, blending informational and commercial search queries into one neat...
As AI continues to automate manual processes, it’s crucial for marketers to grasp the value of AI-generated content and how it can support their marketing goals by selecting the right tools and strategies. In this blog post, I’ll explore the most popular types of AI-generated marketing content, referencing findings from the...
If you've ever tried to determine how your brand appears on AI platforms like ChatGPT or Gemini, you're likely seeking effective ways to manage and monitor your brand's representation in AI-driven search results. The increasing number of AI visibility tools can be overwhelming, making it crucial to...
Generative AI (GenAI) has undeniably revolutionized the marketing landscape, from automating customer interactions to streamlining content creation. However, while much attention has been on chatbots and blog generation, a quieter yet equally impactful transformation has been unfolding in Digital Asset Management (DAM). What began as an effort to address longstanding...
Google’s AI-generated answers are drastically cutting traffic to standard search listings, especially for general, non-branded questions. Two separate analyses just dropped, and both point to the same problem: Google’s AI Overviews are pulling attention (and traffic) away from traditional organic results. Although Google has stated that AI Overviews can...
A recent ChatGPT search update may quietly reshape how we engage with AI tools. OpenAI has introduced a new feature called Memory with Search, which adds a layer of ChatGPT personalized search—making queries more intelligent, contextual, and specific to your preferences. Whether you’re a user seeking sharper results or a business...
Consumers no longer engage directly with ads, comparing software, or visiting websites for product research. Instead, AI agents take over these tasks, assessing options, filtering choices, and making purchases. This shift is already happening and has significant implications for businesses. With the potential disappearance of traditional search and AI's role...
The landscape of digital PR has never moved faster—and it shows no signs of slowing down. As news cycles compress and audience attention spans shrink, only one truth remains: brands that leverage technology to outpace the cycle will win. Those who don't? They’ll be buried beneath it. The rise of
A new study looked at how AI search tools give credit to different types of content. It found that product-related content shows up the most, making up between 46% and 70% of all sources used. This gives helpful tips to marketers about how to create content for AI search. The study,...
When you hear the word agent, do you picture a real estate agent, an FBI operative, or maybe an insurance representative? Beyond these familiar roles lies a new generation of agents—powered by artificial intelligence—that don’t just assist, but act independently to accomplish goals. Imagine a world where intelligent technology could...
