Artificial Intelligence (AI)

As Google Shifts to AI Search, Legacy SEO Faces a New Reality

As Google Shifts to AI Search, Legacy SEO Faces a New Reality

“SEO Isn’t Dead; It’s Deprecated” These five words from Michael King’s SMX Advanced presentation on “the end of SEO as we know it” have resonated deeply since we watched his insightful talk earlier this month. On the surface, everything may seem unchanged for SEO professionals. After all, Google processes a staggering 5...

Read more...
How AI Is Transforming Your Brand Narrative

How AI Is Transforming Your Brand Narrative

In the era of AI, your brand is no longer solely defined by what you communicate to your audience. It’s also shaped by what AI generates on your behalf. Whether it’s LLMs interpreting fragmented signals or consumers asking ChatGPT or Gemini, “What’s the best enterprise marketing platform?”—AI plays a pivotal...

Read more...
Making AI Your Team’s New Creative Superpower

Making AI Your Team’s New Creative Superpower

In an era defined by speed, scale, and automation, creativity still sits at the heart of every standout brand. But the pressures are undeniable—tight turnarounds, shrinking budgets, fragmented workflows. It’s no surprise that marketing teams often feel more reactive than inventive. The good news? AI is no longer just about efficiency—it’s...

Read more...
Why AI Search Is The New Reality For Brands

Why AI Search is the New Reality For Brands

Search Isn’t Dead—It’s Being Reinvented In a time of rapid digital transformation, search isn’t fading—it’s being fundamentally reshaped. Crystal Carter, Head of SEO Communications at Wix and a seasoned SEO expert with over 15 years in the field, debunks the persistent myth that "SEO is dead." Her message is unmistakable: organic...

Read more...
AI Visibility How to Track & Grow Your Brand Presence in LLMs

AI Visibility: How to Track & Grow Your Brand Presence in LLMs

The landscape of search visibility has evolved beyond traditional Google rankings. Brands are now being discovered through AI-generated responses from chatbots like ChatGPT, Claude, and Perplexity, as well as features like Google’s AI Overviews . If your brand appears in these responses, you gain significant influence and exposure. In this guide, we’ll...

Read more...
Transforming Your Business with AI: A Practical Guide to Marketing Success

Transforming Your Business with AI: A Practical Guide to Marketing Success

In today’s digital world, standing out online requires smart, efficient, and engaging marketing strategies. Artificial Intelligence (AI) is revolutionizing how businesses connect with their audiences, offering tools to create targeted campaigns, optimize websites, and deliver personalized experiences. Whether you’re a startup building your brand, an e-commerce store driving sales,...

Read more...