DIGITAL STRATEGY FRAMEWORKS: HOW TO STRUCTURE YOUR PLAN

Knowing the basic marketing framework is vital to growing your business. Digital marketing is becoming more important than ever. So begin by developing, streamlining, and optimizing your digital marketing strategies.

We are all aware that the number of people surfing content on the web has increased over the last three decades, resulting in more digital marketing practices. Since the days of keyword stuffing and spammy backlinks, it has evolved into a more sophisticated practice involving big data, personalization, and a variety of diverse strategies. All come under planning, audit, communication, branding, and more.

Let’s discuss this further:

As we mentioned, the practice has become more complex than ever. So without a digital strategy framework, you will get lost. While keeping an eye on all aspects of what you need to engage in digital marketing, it’s quite possible to miss some elements. Such things can make or break your business.

Therefore, it’s important to develop essential strategies to clearly define your digital strategy framework. In case you are still struggling with your marketing process, then you have arrived at the right place. You don’t need to start from scratch. In this post, you will learn basic model patterns for a digital strategy framework.

What is a “Digital Strategy Framework”?

It is a document that forms the outline of marketing and identity, including all necessary requirements and key features. The basic significance of the framework is that it makes complex processes easy.

There is a wide range of digital strategy frameworks that involve everything from communications to planning to strategy. When starting your own business, you must prioritize your planning.

Let’s have a look at the information below that helps you create your model.

1. RACE Planning

RACE is Reach, Act, Convert, and Engage and was created by the learning platform Smart Insights. These four steps address the online marketing activities you must perform as you interact with customers through various channels and at various stages of their purchasing cycles.

Reach: It involves building awareness and visibility of your brand. In other words, drive traffic to your website and social media pages. The performance indicators are website traffic, external links, online engagement, and earned media.

Act: Encourage people to take specific actions on websites or social media platforms. Bounce rate, time on site, and the number of sign-ups for a newsletter are the key performance indicators.

Convert: This includes converting loyal fans into paying customers. The number of leads, conversion rate, sales, and revenues are some of the key performance indicators for the conversion step.

Engage: It is all about building strong relationships with clients to promote retention. The key performance indicators are the repeat customer rate and the customer churn rate.

2. Marketing Funnel

The marketing funnel is the most common framework for digital strategy, and it depicts the journey of customers as they interact with your brand. The levels of the marketing funnel are given below.

Awareness: When a potential customer sees your social media post or hears about your brand from an influencer, that is brand awareness.

Interest: Visiting your online platform to review services and learn more about your company. It is especially noticeable when customers are addicted to your brand.

Consideration: Customers recognize their problems, and your service or product becomes a solution to those problems.

Action: Buying products or booking appointments to take advantage of services are actions taken by a potential customer.

3. Flywheel Model

Customers are at the center of all business activities, according to Hubspot. In comparison to the marketing funnel, it is easier to understand. The consumer is the focal point of the funnel. It serves as the driving force in the flywheel. It’s the item that gives the whole plan of action its “spin” or energy.

Customers are positioned at the heart of the digital strategy framework, surrounded by sales, marketing, and customer support teams. These groups are all attempting to improve the purchasing experience by reducing “friction,” or anything that slows the rotation of the flywheel. It depicts the buyer journey, which is divided into three sections, as in previous models.

Attract: Grabbing the user’s attention and reducing obstacles to awareness

Engage: Building trust and making it simple for customers to communicate with you.

Delight: Assisting clients to succeed when they do, they’re more inclined to share their experience with others, which increases the number of potential customers.

Wrap Up

Regardless of the services you provide, developing a digital strategy framework can serve as the compass that points everyone in your organization toward the ultimate objective of a revitalized, successful business.
Hopefully, you will get the most out of these digital framework strategies.