HOW TO RANK HIGHER ON GOOGLE: 7 STRATEGIES FOR 2023

I don’t want to rank higher on Google

…no one ever said.

I mean who doesn’t want to rank higher, convert more conversions, and make a profit? Well, that’s what we all want. We all are searching for the highest possible way to rank high in Google searches.

Only a few days are left and we all enter 2023 – another year ahead in this fastest-growing digital age.

How are you? Have you found the best ways to improve your ranking – because many things will be changed? Remember that saying, “Time doesn’t wait for you, you have to grab it with regular changes.”

So, in this post, we’ll share a few strategies for ranking higher on Google.

Are you ready? Let’s get started!!

Use keywords effectively:

You’re undoubtedly aware that you should include keywords on pages that you wish to rank. But where you utilise your keywords is just as essential as how many times you use them.

Make sure that your keyword appears at least once in the:

• the title tag of your page
• Webpage URL
• And in the first 100 words of your content

Content should be created based on “Search Intent”

The phrase “Search Intent” is called “user intent” or “audience intent” which means the aim behind every search query entered by your users.

There are four types of Search Intent:

Informational Intent:

The first is informative intent. People seeking information conduct a high number of web searches. This might be information on stocks, the weather, SEO, or anything else. People that have an instructive purpose have a specific question or want to learn more about a certain topic.

Navigational intent:

Navigational intent is the second form of search intent. People that have this goal wish to go to a certain website. The website will rank better if you give helpful and relevant content to individuals who visit it.

Transactional Intent:

The third kind of search intent is transactional intent. Many individuals buy products on the internet and look for the best offer. When individuals desire to purchase anything, they google it for transactional purposes.

Commercial Intent:

Sometimes individuals intend to buy something in the (near) future and conduct their study on the internet. These people have a transactional purpose as well, but they need more time and convincing. This type of search purpose is known as commercial researching intent.

Make information or create content that is appealing to humans. This is your primary SEO aim; do not overlook it. The rationale for this is because SEO best practices will help search engine crawlers, such as Google bots, to properly index your site.

Today’s search engines are sophisticated and intelligent enough to detect whether your content is intended to influence results. However, they may also identify content that others may find useful. So, when creating content, consider what will actually provide value to your readers, and then consider how you can optimize it for robots.

Never ever neglect technical SEO

In a nutshell, technical SEO is the process of ensuring that your website is constructed in such a manner that search engines can simply crawl and index it. Although content is still king, if search engines can’t discover, crawl, and index your pages, your efforts will be futile.

Things that you should pay closer attention to:

• All of your pages are safe.
• Your website is mobile-friendly.
• You have no plagiarised or identical material on different pages of your website.
• The pages load quickly.
• All of the links are functional.

Create internal links

While we have talked extensively about the value of backlinks or rereads many times in various articles or blogs, you should also focus on developing internal links. It helps Google determine your authority and assist other web users to locate your content. You must have a well-thought-out link development plan in place to provide high-quality content.

Merge similar pages

Having a lot of similar pages on the same product is a bad idea. This is because backlinks propagate between sites and are a ranking factor. As a result, you may wind up with numerous poor sites rather than one good enough to rank. To address this issue, redirect weaker topic pages to stronger ones. This consolidates backlinks and makes a page more rankable.

Do a SERP analysis

This is another method that will necessitate the use of an SEO tool. If you really want to rank at the top of a specific keyword, you should conduct a SERP analysis to determine what it will take—and whether it is realistic.

Try to reduce bounce rate

The bounce rate is the percentage of visitors that leave a webpage without doing a specific action. Google will not give your site top rankings if visitors leave soon. So, try to reduce the bounce rate. A few things that you should consider:

• Only publish high-quality content.
• Write down long and informative content.
• Adding visual content like maps, videos, flowcharts, and infographics.
• Improve on-site and technical SEO.
• Cut out dead links.
• Google is constantly updating its algorithm, so it’s better to stay updated and work accordingly.

Wrapping up

Don’t bring old anxieties into the new year if you’ve previously feared SEO. Sure, we’ve presented a large list of things to do and modify, but as you’ve undoubtedly guessed, many of them are interconnected. So, give them a try and get the best-desired result.