DIFFERENCE BETWEEN A “MACRO NICHE” AND A “MICRO NICHE”

Running an online business without a strategy is like climbing Mount Everest without proper gear. Surely, you are doomed to fail on both counts. In a similar way, every business is online for a reason, and the primary goal is conversion rate. The main conversions on a website are making purchases,...

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MARKETING TO GEN Z: HOW TO DO IT PROPERLY?

For the longest time, the most common question that we often asked is, "How can we market to millennials?" The wheels are moving now, and our primary objective is to attract a new, content-hungry generation of customers. And the question is, how do we market to Generation Z? Yes, Generation Z -...

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DIGITAL STRATEGY FRAMEWORKS: HOW TO STRUCTURE YOUR PLAN

Knowing the basic marketing framework is vital to growing your business. Digital marketing is becoming more important than ever. So begin by developing, streamlining, and optimizing your digital marketing strategies. We are all aware that the number of people surfing content on the web has increased over the last three decades,...

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WHAT TO EXPECT IN GLOBAL DIGITAL MARKETING 2023?

The whole concept of digital marketing is centered around conceptualizing ideas, likes, psychological perceptions, and connections. Reciprocatively, we are driven by the latest in digital tech innovations. Many innovative techies are changing our way of thinking as the next big transformative move. International marketers are also preparing themselves for the slender...

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TRENDS THAT WILL DRIVE THE FUTURE OF DIGITAL MARKETING

Precisely with ever-evolving marketing trends and digital expectations, no matter how well you laid out the plan, it is now time to take a transformational journey as the weapon of choice. Social media will remain but which platform will turn out to be digital-savvy juices is a matter of speculation. Find...

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TIPS TO IMPROVE SOCIAL MEDIA ROI IN 2023 AND BEYOND

Today entrepreneurs are spending more on social media marketing, why? The reason is simple. They are looking at it as the potential for engagements and growth in their sales. As per studies, social media spending can touch around $ 63 billion next year, and social budgets can double. Experts suggest if...

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WHY IS OMNICHANNEL MARKETING IMPORTANT TO A BUSINESS?

Do you know organizations with really excellent omnichannel customer engagement strategies get to keep an average of 89% of their consumers? Yes, it's true!! In this blog, we will discuss omnichannel Marketing, its benefits for business, successful marketing strategy, and how it will help in 2023. Let’s get started!! What is omnichannel marketing? The merging...

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HOW TO RANK HIGHER ON GOOGLE: 7 STRATEGIES FOR 2023

I don’t want to rank higher on Google ...no one ever said. I mean who doesn't want to rank higher, convert more conversions, and make a profit? Well, that's what we all want. We all are searching for the highest possible way to rank high in Google searches. Only a few days are...

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