How to Get High-Quality Backlinks (7 Top Strategies)

If you want your website to rank higher on Google in 2025, backlinks are a must. Backlinks are like votes from other websites telling Google that your content is valuable.

In this guide, you’ll find 7 simple and proven ways to get quality backlinks no need for fancy tools or expert skills, just smart and clear steps.

1. Be a Source for Journalists and Bloggers

To rank high on Google, you need links from trusted websites. You can get these links by helping journalists and bloggers. Use sites like Help a B2B Writer (free) and Featured.com (has free and paid plans). These platforms connect writers who need sources with people like you.

Here’s how it works:

• Sign up as a source.
• Choose a free or paid plan.
• Look for writing requests you can help with.
• Send a short and useful response.

It takes effort, but it’s one of the best ways to earn quality backlinks.

2. Create “Skyscraper” Content

This is content that’s much better than anything else out there. For example, I made a list of over 170 SEO tools. It got over 10,000 backlinks and was shared on social media thousands of times.

Here’s how to do it:

• Find a popular post on your topic.
• Use Google to search for your keyword.
• Look at the top results. These already have backlinks.
• Make something 5 to 10 times better than what you found.
• Add more details, tools, tips, or examples.
• Promote your content.

3. Use Outdated Resources to Build Links

This is called “The Moving Man Method.” You find websites that are no longer updated or have changed names. Then, offer your content as a better and newer resource.

Steps:

• Look for websites that shut down or moved.
• Example: SEOMoz changed to Moz and moved their site.
• Find all links that point to the old URL using tools like Semrush.
• Reach out to the people linking to the old content.
• Let them know the link is outdated and suggest your content as a replacement.

If you’re polite and helpful, many will update their page with your link.

4. Use the Right Content Types

A study of over 900 million blog posts showed most get no backlinks. However, some content types get more links.

These are:

• “Why” posts
• “What” posts
• Infographics
• Videos

You still need to create great content. But starting with these formats gives you a better chance of getting links.

5. Write Ultimate Guides

Ultimate guides are detailed posts that cover everything about a topic. They’re great for getting links because people trust and refer to them.

Here’s how to make one:

• Pick a topic that people search for but isn’t covered too much.
• Example: I chose link building instead of SEO because fewer guides were out there.
• Make a list of subtopics (e.g., anchor text, email outreach).
• Turn each subtopic into a section.
• Write in detail. Don’t leave anything out.

Long and useful guides get more shares and backlinks. They also help your site rank better on Google.

6. Use Branded Strategies and Techniques

Do you remember strategy #3 from earlier? I didn’t just explain it—I gave it a name. That name was “The Moving Man Method.” Because I named it, many people have shared and linked to it. The name made the idea easier to remember.
Here’s another example. Ramit Sethi made a method called “The Briefcase Technique.” This name helped people remember it and share it.

• Step 1: Create a Simple, Unique Idea

  You don’t need to invent something new from scratch. Just add a small twist to an idea that already exists. For example, in the Moving Man Method, I didn’t only look for broken links. I looked for links that were outdated. That small change made it different enough to stand out.

• Step 2: Give It a Name

  The name doesn’t have to be fancy. It just needs to explain what the idea does. I used “The Moving Man Method” because the strategy helps move links from old pages to new ones. Try using words like “Method,” “Technique,” or “System” in the name.

• Step 3: Write a Blog Post About It

  Now show people your strategy works. The best way is to write a blog post or case study about it. This gives others something to share and link to. That’s what I did with The Moving Man Method. I didn’t just talk about it—I showed proof. That’s what makes people trust it and share it.

7. Get Links from Authority Resource Pages

Resource pages are great for building links. These pages list helpful websites and tools. But how do you find them?

Start by searching Google using terms like “useful resources,” “helpful links,” or “additional reading,” plus your topic. For example, if your article is about link building, search for “link building helpful resources.”

Once you find a page like this, send the website owner a kind email asking if they can add your link. You can use a simple email script to start. But the more personal your message is, the better your chances of getting a reply.

Bonus Strategy #1: Turn Mentions into Links

Sometimes people write about you or your website but forget to add a link. These are called “unlinked brand mentions.” Since they already talked about you, it’s easy to ask them to add a link. Just send a friendly email.

Bonus Strategy #2: Use “Feeler” Emails

There are two ways to ask for a link:

• Ask right away in the first email.
• Or, send a “feeler” email first.

A feeler email is just a quick message asking if they’d like to see what you’ve made. You don’t ask for a link yet. This helps you know if they’re interested. And it works well—people respond more often to feeler emails than to direct link requests.

Conclusion:

Want to boost your rankings and drive real results with SEO? These seven proven backlink strategies can take your website to the next level—whether you’re building skyscraper content or tapping into authority resource pages. But remember, getting backlinks is only part of the puzzle.

At Engage Coders, we take a complete approach. Our experienced SEO experts develop tailored on-page and off-page strategies that align with your goals and audience. From detailed audits and keyword analysis to competitor research and high-authority link building, we’re here to help you grow smarter and rank higher.

Ready to elevate your SEO game? Request your free consultation today with Engage Coders!