If you’ve ever dipped your toes into paid advertising, you’ve likely asked, “How much should I be paying per click?” The answer isn’t always straightforward, but understanding keyword cost is key to building an effective pay-per-click (PPC) strategy. Whether you're running a campaign for the first time or looking to...
Traditional search ads are losing ground as Google prioritizes shopping. Before it’s too late, we must adjust our eCommerce advertising strategies. For years, search campaigns have been a cornerstone of any PPC strategy. However, the landscape is evolving as Google increasingly prioritizes shopping within the user experience, altering how users...
Discord, long known as a digital haven for gamers and niche communities, is stepping into new territory. With over 200 million monthly active users, it’s no longer just a communication tool — it’s now becoming a full-fledged Discord advertising platform. The platform is currently testing opt-in video...
Examples from the real world demonstrate how this functionality can accelerate PPC data processing, visualization, and insights generation. The generative AI landscape is evolving at a rapid pace, with advancements in image and video creation, multimodal capabilities, and most importantly for marketers data analysis. For PPC professionals, these tools provide...
Google is rewriting the rules of search. With AI Overviews now a central part of the experience, the way users interact with information—and how brands reach them—is fundamentally shifting. As AI-powered search becomes more widespread, it brings with it new formats, behaviors, and advertising models. Understanding these changes is essential...
Google Ads has now added a new feature that lets us choose which devices our ads in Performance Max (PMax) campaigns will show on. Before, we couldn’t control this at the campaign level. Now, we can include or exclude specific devices based on our needs. This new setting is found...
Google has unveiled AI Max for Search, a new campaign setting designed to enhance performance through expanded keyword matching, adaptive creatives, and improved controls—all while maintaining transparency for advertisers. AI Max introduces more innovative capabilities to Search campaigns by extending query reach, optimizing creative assets, and offering more robust control...
In 2025, businesses navigating the competitive digital advertising landscape need tools that deliver measurable ROI. Google Ads Performance Max (PMax) campaigns leverage AI to optimize ad placements across Search, Display, YouTube, Gmail, and Discover. The May 2025 rollout of advanced image optimization features, powered by Google’s Gemini models, enhances...
It’s May 2025, and running Google Ads for your e-commerce store is like fighting a high-stakes duel. Google’s attribution models are shifting, privacy laws are squeezing third-party data, and retail giants like Amazon dominate search results. For small businesses selling pet supplies or artisanal candles, Google Ads...
Picture yourself as a detective in a high-stakes game, piecing together clues from your rivals’ moves to outsmart them. That’s the essence of competitive ad analysis. It’s not about stealing their playbook but decoding their strategies to craft campaigns that shine brighter. Whether you’re an e-commerce brand chasing clicks, a...
