Over the years, we talked to many B2B and lead generation businesses, and one thing is clear getting good leads is always a challenge. No matter how digital ads change, businesses still struggle with lead quality. In 2025, here are the best PPC strategies that...
Bluesky, a decentralized social media platform, has seen rapid growth, reaching 33 million users by March 2025, making it a potential new frontier for PPC (Pay-Per-Click) advertisers. While it currently lacks advertising options, its focus on privacy, moderation, and user control is attracting attention, especially as X faces controversies. This...
Pay-per-click advertising is a powerful tool for driving targeted traffic to your website, but determining which metrics to track can be challenging—especially for beginners. Focusing on the right metrics is crucial to optimizing your campaigns and achieving better results. This post will guide you through the essential PPC metrics to track...
If you’ve ever asked marketers to define "demand generation," you’ve probably noticed something funny—nobody seems to agree on what it actually means. After helping dozens of companies with their strategies, here’s how I explain it: Demand gen is simply about making people genuinely interested in what you offer, without...
Running pay-per-click (PPC) ads for luxury fashion isn’t the same as regular online shopping. It’s not just about higher prices—it’s about understanding unique customers, long buying decisions, and using data smartly. To grow successfully, luxury brands need a strategy that fits their market. Unlike mass-market retail, the luxury space requires...
In the world of digital marketing, professionals are constantly seeking ways to enhance their expertise and stay ahead of the curve. A popular question often posed is: If you could turn back time, what career path would you choose with the hindsight you have now? While it’s easier to look...
As marketers, it’s no surprise that short-form video dominated as the top-performing content format in 2024. With video content taking the lead over text-heavy formats — from live streams and YouTube videos to Instagram Stories — incorporating in-stream video ads into your strategy is no longer optional; it’s essential. You...
Google Ads focuses on user intent. Whether someone is searching for [best CRM for real estate agents] or [emergency plumber near me], Google captures users who are actively seeking solutions—making it a high-conversion platform. Meta Ads (Facebook and Instagram) are all about discovery. Your ads appear while users scroll casually—not necessarily looking to...
