Technical SEO

Google Integrates Search Console Insights Into Main Platform

Google Integrates Search Console Insights Into Main Platform

In a significant move aimed at streamlining the user experience, Google has officially integrated Search Console Insights into the main Google Search Console interface. Designed to cater to users of all technical backgrounds—especially content creators, small business owners, and bloggers—this Search Console Insights update makes tracking performance more intuitive...

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Google’s ‘srsltid’ Parameter Surfaces in Organic URLs, Sparking Confusion

Google’s ‘Srsltid’ Parameter Surfaces in Organic URLs, Sparking Confusion

The srsltid parameter from Google is now appearing on blog and homepage URLs, impacting reporting and analytics without influencing rankings. Initially created for product tracking, the srsltid parameter is now visible on blog pages and homepages, leaving SEO professionals puzzled. A recent Reddit thread highlights that this parameter is not just...

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robots file

What is robots.txt? | How a robots.txt file Works

When you visit a website, you're not the only visitor. Alongside human users, automated bots also interact with websites every day—some with good intentions, like indexing content for search engines, and others with more harmful goals, such as scraping data or probing for vulnerabilities. To help regulate this digital traffic,...

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How Much Code Should SEO Pros Know? Google Weighs In

How Much Code Should SEO Pros Know? Google Weighs In

In the ever-evolving digital landscape, one question continues to resurface among marketers and web professionals alike: Do SEO professionals need to code? The answer, according to Google experts Martin Splitt and Gary Illyes, is more nuanced than a simple yes or no. In a recent Search Off the Record podcast, the...

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Programmatic SEO: What It Is and When to Use It (+ Examples)

Programmatic SEO: What It Is and When to Use It (+ Examples)

In the fast-paced world of digital marketing, content creation has evolved far beyond writing a few blog posts per week. For websites aiming to scale their reach and organic traffic, programmatic SEO has emerged as a transformative solution. But what is programmatic SEO exactly, and how can it be implemented...

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HTML Link Code: How to Create Hyperlinks on Your Site

HTML Link Code: How to Create Hyperlinks on Your Site

HTML links (also called hyperlinks) are one of the most important parts of the Internet. Search engines like Google use them to find, read, and rank web pages. Links help both users and search engines move from one page to another. So, it’s important to know how to make proper HTML...

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