If you’re comfortable taking a more hands-on approach, you can skip plugins entirely and create redirects by editing your site’s .htaccess file. (Note that this only applies to WordPress sites running on Apache, not Nginx.) This file tells your server how to handle certain requests, and it’s often used for things like...
Google has reaffirmed that most websites don’t need to worry about crawl budget—unless they have more than a million pages. But there’s a new angle to consider. In a recent podcast, Gary Illyes from the Google Search Relations team explained that the speed of your database plays a bigger role in...
Many websites face the same technical SEO problems again and again. These issues can be frustrating and may stop a website from showing up well in search results. After checking hundreds of websites, we’ve seen how often these problems come up. They can slow down a site and make it harder...
Orphan pages are website pages that have no internal links directing to them. As a result, they cannot be reached through the site’s regular navigation, making them invisible to both visitors and search engines when browsing or crawling your website. That said, these pages can still be discovered via external links...
Automatically redirecting users and search engines from one URL to another is the purpose of redirects. For example, if you attempt to visit https://backlinko.com/hub/youtube/position (which includes a redirect), you’ll be sent to https://backlinko.com/hub/youtube/positioning instead. HTTP Status – URL status check Redirects ensure that outdated URLs lead users and...
Many people think SEO is just about using the right keywords or getting backlinks. But here’s the truth: none of that helps if search engines can’t find, read, or understand your website. That’s where technical SEO comes in. It works quietly behind the scenes to help your website get noticed,...
We explore the concept of keyword clustering and its importance in modern SEO strategies. By grouping related keywords, we can create content that aligns with search intent, ensuring better visibility and relevance in search engine results. Understanding the relationship between search intent and keyword grouping is crucial. We use
Picture this: you’re a small business owner pouring your heart into an online store, but your website is buried on page three of Google’s search results. Frustrating, right? That’s where Google Search Console (GSC) comes in—a free tool that’s like a GPS for navigating the wild world of SEO....
As a startup founder, nothing stings like watching your ad budget vanish into a black hole of clicks that don’t convert. Or, if you’re running an e-commerce store, seeing shoppers abandon their carts feels like a punch to the gut. I’ve been there, and that’s where Google Analytics saves the...
Google’s John Mueller addressed a query on Bluesky regarding whether structured data impacts SEO, potentially reshaping common perceptions about its role. Think of structured data as the directions to a party and ranking factors as the invitation. While structured data ensures you know how to get there, it doesn’t guarantee entry—you...
