Ask A PPC: How Much Should PPC Management Cost?

The cost of PPC (Pay-Per-Click) management depends on the skills of the team, the services offered, and the pricing model used. To get the most value, it’s important to match your budget with the right agency or expert. However, here we will discuss the PPC management cost:

What Affects PPC Management Costs?

Here are some key things that can change the price:

• Experience Level: More experienced teams usually charge more. But they often work faster and bring better results, which can make up for the cost.
• Services Included: Are they only managing your ads or also creating designs and landing pages? More services usually mean a higher cost.
• Ad Platforms Used: If you’re advertising on more than one platform (like Google, Facebook, TikTok, etc.), it takes more time and skill, which can raise the price.
• Work Style: Do you want a team that gives ideas and improves the campaign often? Or do you want to guide them yourself and have them follow your plan?
• Bundled Services: Some companies include PPC with other marketing services like SEO or social media. This can sometimes be cheaper than buying each service separately.

There’s no set price that works for everyone. The main thing is to be clear about what you expect and make sure it matches what you’re paying for.

Common PPC Pricing Models:

When you hire someone for PPC, you pay for their time and skills. These are the most common ways they charge:

1. Percentage of Spend + Flat Fee

This used to be popular. You pay a flat monthly fee plus a percentage of your ad spend.

• Flat fees are usually between $500 to $2,500 a month.
• The percentage is usually between 5% and 15%.

But some think this model isn’t always fair. If you spend more on ads, the agency earns more, even if results don’t improve. Many now prefer pricing based on the actual work done.

2. Flat Rate Pricing

Some agencies charge a set monthly fee. This makes it easy to plan your budget.

• Rates often start at $2,500 and can go up to $10,000 a month.
• The price may go up if you need extra help with ad design, tracking, or frequent changes.

3. Performance-Based Pricing

Here, you pay based on results like leads or sales.

• It sounds great, but there’s a catch: the agency might own your ad account.
• This could be a problem if you ever want to take control or switch vendors.

If long-term control and clear reporting are important to you, a flat fee or percentage model may be better.

How to Pick the Right PPC Partner:

Think about your budget, goals, and how much help you need

• Under $2,500/month: You might want to try doing PPC yourself or use smart ad tools. An agency could cost too much for a small ad budget.
• Seasonal business: A flat monthly fee can help keep costs steady.
• Stable ad spend: A percentage-of-spend model may be cheaper over time, but make sure it fits your goals.
• Want strategy and support? A higher-cost agency usually gives more advice and plans ahead.
• Just need someone to run the ads? Lower-cost options work well if you already know what you want.
• Need full marketing help? Some agencies offer PPC along with SEO and social media, which can save money and give better results.

Final Thoughts

There’s no one-size-fits-all cost for PPC management. It all depends on the support you need and the goals you have. The key is to make sure what you pay matches the results you expect; that’s how you get the most out of your investment.

Looking for a trusted team to handle it all? Engage Coders covers every part of a successful PPC campaign, from planning and design to tracking and results. Get in touch with us today and let’s grow your business together!