The companies we work with care deeply about their customers, and it shows. This is especially true when updating the UX of a site or overhauling knowledge base content. However, customer feedback management is often overlooked. Companies either believe they know their customers so well that they don’t need to formalize...
The B2B customer funnel is a powerful framework for guiding prospects from discovery to advocacy, enabling startups and small businesses to achieve sustainable growth on limited budgets. This guide delivers actionable, innovative strategies tailored for businesses with annual budgets under $10K, focusing on cost-effective digital solutions, emerging AI tools, and...
Let’s be real: People don’t meticulously read your landing page copy. They scan, skim, and bounce. In fact, McKinsey & Company’s 2024 study found that visitors decide whether to trust your site in just 2.6 seconds. If your message isn’t immediate and clear, you’ve lost them. This isn’t just a design...
One of the toughest challenges in sales is distinguishing between prospects genuinely interested in your product and those who are merely browsing. While you’re wasting time on unqualified leads, your competitors could be closing deals with your best prospects — this is where lead scoring becomes essential. At first glance,...
Mindset, emotion, and behavior play key roles in shaping platform preferences and guiding the development of content strategies that align with them. Traditionally, search has focused on understanding what people seek—keywords, queries, and intent. However, by 2025, a more critical question emerges: "Where are users searching, and why...
Closing the Gap Between Creative Campaigns and Journalistic Demands with Effective PR Outreach Creating PR campaigns that capture the attention of journalists while also boosting SEO is more difficult than ever. To succeed, brands must move beyond one-size-fits-all pitches and half-baked ideas, focusing on tailored strategies that resonate with journalists, meet editorial...
Like it or not, we're all at the mercy of Google’s ranking systems. These systems reward some sites with high rankings and wipe others off the search results overnight. It's not all doom and gloom, though. Google provides fairly detailed guidelines about the type of content it’s looking for: helpful...
Customer experience and marketing go hand in hand. Every marketing effort should meet customer wants and needs. Fluent Support reported that 89% of companies will compete primarily on customer experience by 2025. Brands can no longer rely solely on great products and strong marketing; they must also...
B2B and B2C are two different types of businesses that serve different kinds of customers. Because of this, they also have different ways of selling, building customer relationships, and doing marketing. In this guide, you’ll learn how these two models are different and what marketing methods work best for each.
Thinking back to the marketing of my childhood—print media, billboards, and TV commercials—it’s incredible to see how much marketing has evolved. Instead of broad-stroke campaigns based on geography, brands can reach highly specific consumer segments and deliver truly personalized experiences – all while keeping costs down. Success starts with understanding your audience...
