4 Best SEO Reporting Tools (Free & Paid Options)

SEO reports turn numbers into helpful information. They show what’s going well and what needs fixing. But here’s the hard part:

Many people waste hours each month collecting data from different places, like copying details from Google Analytics, Search Console, and keyword tools into one file. And then they try to make it look nice.

And that’s just for one website. If you handle more than one, it becomes even more tiring and expensive.

That’s why we’ve listed four easy SEO reporting tools that:

• Save your time by collecting data from different SEO platforms in one place
• Help you make ready-to-share reports without starting over each time
• Let you track your SEO performance in a way that’s easy to understand

Here’s a simple look at these tools:

1. Google Looker Studio

Best for making reports using Google Sheets, Search Console, and other sources. Price: Free; Pro version costs $9/month with a 30-day free trial
Google Looker Studio is a free tool that helps you make clean, clear SEO dashboards.

Here’s what makes it useful:

Connect All Your Data in One Place:

Google Looker Studio works well with more than 1,000 platforms.

You can pull in data from:

• Google Search Console – to track keywords, clicks, and rankings
• YouTube – if you want video SEO details
• Google Ads – to see paid vs organic results
• Google Sheets or BigQuery – if you handle big datasets

You can also connect to tools like:

• Semrush – to see keyword and backlink info
• Shopify – to track how SEO helps online sales
• Social platforms (Facebook, Instagram, TikTok) – to mix ad and SEO results

Make Reports Fast Using Templates or Your Own Style:

You can choose from ready-made templates for a quick start. For example, a Google Search Console report can show clicks, CTR, and ranking spots. Just connect your account, and the data fills in.

Moreover, you can build a dashboard your way by:

• Choosing the exact numbers you want to show
• Adding different data sources
• Designing the layout to fit your client’s or team’s needs

2. Semrush

Best for SEO experts who want all tools in one platform. Price: Starts at $139.95/month; 14-day free trial available. Semrush’s “My Reports” helps you build reports with info from across the whole platform.

Here’s what makes it powerful:

Mix Data from All Semrush Tools

You can pull in data from tools like:

• Keyword Tracking – to show keyword progress
• Site Audit – to check your website’s health
• Backlink Audit – to see where your links come from

This saves time and helps you see patterns. For example, you can find out if new backlinks are helping your rankings or if technical issues are hurting them.

Add Data from 20+ Other Platforms

Semrush also connects with other tools like:

• Google Analytics
• Google Search Console
• Google Business Profile

This means you can mix Semrush keyword and backlink info with clicks and search numbers from Google—all in one place. It gives you a full picture of your SEO performance and how it leads to more search traffic.

Save Time with Ready-Made Templates

If you don’t have time to create SEO reports from scratch, Semrush offers ready-made templates to help you get started fast.

These templates are made for common SEO tasks, like:

• Monthly SEO Reports: Good for sharing SEO progress with clients.
• Site Audit Reports: Gives a quick look at your website’s technical health.
• Backlink Audit: Helps you check your backlinks and find new link opportunities.

You can use these templates as they are, or you can change them using simple drag-and-drop tools.

Easily Build SEO Reports with Drag-and-Drop Tools

Semrush makes report building simple with its drag-and-drop feature. You just choose the data you want from the left side and drag it into your report. This lets you create reports that show only what you need, without any stress.

AI Write a Summary for You

A great feature in Semrush’s My Reports is the AI Summary tool. Once your report is ready, you can click “Add AI Summary,” and the tool will write a clear and short summary of the report’s main points. You can also choose if you want a short summary or a longer one, depending on who will read it.

3. AgencyAnalytics

Best for freelancers and SEO agencies to share reports with clients. Pricing: Starts at $79 per month; free 14-day trial. AgencyAnalytics is made for agencies that handle SEO and digital marketing for clients.

It lets you pull data from over 80 tools, like:

• Google Analytics
• Google Search Console
• Semrush
• Moz
• Bing Webmaster Tools

Start Your Reports in Four Easy Ways

AgencyAnalytics gives you four simple ways to start building reports:

• Blank Report – Build your own from scratch.
• Smart Report – Auto-build a report using your connected tools.
• Template – Use a ready-made design.
• Clone Report – Copy an old report and update the data.

If you have many clients or send regular reports, cloning saves a lot of time. The Smart Report option is great if you want to get started fast with data already pulled in. But if you want full control, the blank report or template option still gives you all the tools you need.

Track SEO Goals for Clients

With AgencyAnalytics, you can set specific SEO goals for each client and watch their progress. Goals could be anything, like reaching 100k visits per month or ranking for a set of keywords. You simply pick a goal, set your target, and drag it into your report to track it along with other results.

Full Control Over Report Design

You can also control how your reports look. Change the size and position of graphs, tables, or charts to match your style. This helps make your reports clean, clear, and easy for anyone to understand.

Let Clients View Dashboards in Real Time

You can give your clients their own login to check their SEO reports anytime. You can also choose what each client can see. This helps reduce questions and builds trust, since they can always check their results when they want.

4. DashThis

Best for creating custom SEO dashboards and helping clients understand their data. Pricing: Starts at $49 per month; 15-day free trial available

This tool makes it easy to create SEO reports. You can either build a quick report or fully customize one to match your needs. It works well for people who want something simple or for those who want more control.

You can connect data from over 30 tools, like Google Analytics, Search Console, Semrush, Google Ads, CallRail, and even YouTube.

Make SEO Reports the Way You Want

DashThis offers many widgets to help you build your report just how you like it. If you want to save time, you can use ready-made widgets that automatically fill in common SEO data.

But if you need something more specific, you can make your own widgets, choose your graph type, and change the settings to fit your needs. You can also use static widgets to add extra info to your report.

For example, you can:

• Add a custom title
• Write notes or comments
• Upload extra data using a CSV file
• Enter numbers manually

There are also widget bundles you can add with one click. For example, you can add a group of widgets to show how your site is doing in organic search or image search. This helps you build important reports quickly.

Add Notes to Your SEO Dashboards

This tool lets you add notes directly to your dashboards. It is useful if you want to explain something without sending a separate email to your client.

You can use notes to:

• Highlight good results
• Explain traffic drops
• Help your client understand the data

These notes appear right next to your graphs, so everything stays clear and easy to follow.

Add Helpful Insights at the End of Your Report

At the end of your report, you can include a text block. You can write comments, format the text, add pictures, or use bullet points to organize the info.
This is great for:

• Summing up the main points
• Giving tips or suggestions
• Making your report easy for clients to use

Stay Organized with Dashboard Groups

If you manage many dashboards, you can group them like folders. For example, one group can be for each client, like “Client A — Monthly Reports.” Or you can group by report type, like “Local SEO” or “Ecommerce SEO.” This makes it easier to find the report you need.

Which SEO Reporting Tool Is Right for You?

The best SEO reporting tool depends on your needs and how you like to work. Some tools are great for quick reports, while others offer more control and customization. Think about how much time you want to spend, what features are most important to you, and how you plan to share the reports with clients or your team. The right choice is the one that helps you stay organized and clearly shows your SEO results.