Running an e-commerce business isn’t just about having great products—it’s also about making sure your website performs well. But how do we know if our website is actually helping us reach our goals? Tracking the right performance metrics is key. By measuring things like website traffic, conversion rates, and customer...
AI prompts are instructions or questions given to AI tools to produce a specific response. These prompts can be short or include detailed directions. They usually include: The context for the request A straightforward task for the AI to complete Any details or limits needed to guide the output For example, if you're writing a...
SEO rules are always changing. Just like social media, emails, and new tools like AI, search engines keep improving how they show results. To do this, they look at things like your location, the trust of a page, how often people click on it, and even voice searches using tools like...
More and more brands today are trying to make their marketing more inclusive. They’re using visuals that better show the people they want to reach. That’s why it’s important for marketers to understand how to represent people the right way. Good representation shows that you care about people who are often...
Google Ads focuses on user intent. Whether someone is searching for [best CRM for real estate agents] or [emergency plumber near me], Google captures users who are actively seeking solutions—making it a high-conversion platform. Meta Ads (Facebook and Instagram) are all about discovery. Your ads appear while users scroll casually—not necessarily looking to...
Email marketing is still one of the best ways to grow your business and make a good return. Many successful marketers use email as their main way to connect with people. Every day, more than 361 billion emails are sent, and this number will likely reach 376...
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign. As marketers, we recognize that social...
If you’re running a website and have a podcast (or thinking about launching one), embedding it directly on your site is a smart move. Why? Because it’s an easy way to increase engagement, boost your content strategy, and make it super simple for your audience to tune...
The internet is overflowing with opinions, but when it comes to discovering what people really think—about products, brands, trends, or industries—Reddit stands out as a platform for unfiltered, candid feedback. Since its launch in 2005, Reddit has become a go-to source for honest and often blunt recommendations, regardless of how brands...
Did you know that in 2024, nearly 70% of online shoppers abandoned their carts? It’s a familiar scenario—shoppers add products to their carts, only to get distracted and never complete the purchase. Understanding why this happens starts with analyzing customer behavior. One of the most effective tools for this is...
