18 Essential Accessibility Changes To Drive Increased Website Growth

The digital landscape is evolving rapidly, and businesses that prioritize accessibility are positioned to tap into a wealth of untapped potential. With over 1 billion people worldwide living with disabilities, accessible websites represent a market that holds tremendous purchasing power. Accessibility is no longer just a matter of compliance—it’s a growth strategy that can drive revenue and elevate your website’s search engine rankings. It begins with understanding your content’s visibility, including knowing how to find keywords on a website to ensure it aligns with both accessibility standards and SEO best practices.

In this blog, we’ll explore how accessibility improvements can fuel business growth and offer actionable steps for ensuring your website reaches a broader, more diverse audience.

How Accessibility Improvements Can Increase Growth

In today’s digital age, accessibility is no longer an afterthought. It has become an essential component of a successful website strategy. Accessibility not only ensures compliance with legal regulations, but it also plays a crucial role in boosting your SEO efforts, enhancing user experience, and expanding your customer base.

Global Potential & Unlocking New Audiences

Over 1 billion people worldwide are living with disabilities, representing a market with significant purchasing power. In fact, this community holds a staggering $13 trillion in spending power.

By ensuring your website is accessible, you’re not just complying with regulations—you’re opening the door to a vast, underserved audience. Moreover, accessibility improvements can support potential outreach and link building by making your content more shareable and engaging across broader networks.

Accessible websites are designed with inclusivity in mind, which can lead to increased engagement, better user experiences, and more traffic. It’s a win-win for both your audience and your business.

Boosting SEO Through Accessibility

In many ways, improvements made to enhance accessibility also benefit your website’s SEO. Accessible websites are built with clean, structured code, user-friendly navigation, and optimized content—features that search engines love. Plus, improving accessibility often means improving the overall quality of your website, which in turn boosts your rankings.

Better accessibility can lead to faster load times, mobile-friendly designs, and improved user engagement—all factors that contribute to better SEO performance.

6 Steps To Boost Your Growth With Accessibility

To unlock the full potential of accessibility for your website, follow these six essential steps:

Prioritize Website Audit & Accessibility Testing

Start by conducting a comprehensive website audit. Use tools such as Google’s Lighthouse or accessibility checkers like AXE or WAVE to identify any potential issues. These tools can reveal key accessibility barriers and offer suggestions for improvement. The website audit will also help you assess the overall SEO health of your site.

Optimize Website Content for Accessibility

Your website content must be optimized not only for SEO but also for accessibility. This means using clear, concise language, providing alt text for images, ensuring videos are captioned, and implementing headers for easy navigation. These steps improve accessibility for both users and search engines, helping to improve your rankings.

Enhance On-Page SEO

On-page SEO is closely tied to accessibility. Ensure that your website uses proper HTML elements, such as header tags and semantic structure, that make it easier for screen readers to navigate. These changes improve your on-page SEO while also ensuring your content is accessible to all users.

Use SEO Tools and Keyword Research Tools

Incorporate keyword research tools into your accessibility strategy. These tools can help you find keywords that are most relevant to your business while optimizing content for both SEO and accessibility. By integrating SEO keyword research, you can ensure that your website not only reaches a larger audience but is also easier to find on search engines.

Improve Mobile Responsiveness

Ensure your website is mobile-friendly and responsive. With increasing numbers of users accessing websites on mobile devices, it’s critical that your site adapts seamlessly across devices. Mobile optimization is an important aspect of both accessibility and SEO, and it can help boost your visibility and traffic.

Implement Accessible Design Features

Integrate accessible design elements into your website, such as scalable text, high-contrast color schemes, and clear navigation options. These adjustments ensure that users with visual impairments or other disabilities can navigate your site with ease, while also improving the overall user experience for everyone.

12 Essential Factors To Consider For Successful Accessibility Partnerships

When seeking to enhance your website’s accessibility, partnering with the right provider can significantly streamline the process. Here are 12 key factors to consider when forming accessibility partnerships:

1. Expertise

Choose a partner with deep knowledge of accessibility standards like WCAG and ADA to ensure compliance.

2. Proven Experience

Look for a partner with a strong track record of successful accessibility projects.

3. Accessibility Audits

Ensure your partner conducts thorough audits to identify and address any accessibility barriers.

4. Advanced Tools

They should use both automated and manual testing tools to assess your website’s accessibility.

5. Custom Solutions

The partner should offer tailored accessibility solutions based on your unique needs.

6. Clear Communication

Choose a partner who provides regular updates and transparent progress reports.

7. Legal Compliance

Your partner should ensure your website meets relevant legal standards like ADA or EN 301 549.

8. Scalability

The partner should offer scalable solutions that grow with your business and website.

9. Post-Implementation Support

Look for ongoing support to keep your site updated with the latest accessibility standards.

10. Mobile Accessibility

The partner should ensure your website is accessible on mobile devices and tablets.

11. User-Centered Design

They should focus on real user needs, creating accessible and usable experiences for everyone.

12. Training and Education

The partner should provide training for your team to maintain accessibility best practices long-term.

Scaling Accessibility With Smart Partnerships

Partnering with the right accessibility solutions provider can help you scale your efforts and manage multiple websites efficiently. Look for tools that offer scalability, ease of integration, and ongoing support to ensure your website content is optimized for all users, including those with disabilities.

Agency Partnership Benefits:

By integrating accessibility into your service offerings, agencies can provide valuable solutions that enhance their clients’ websites. Not only does this contribute to inclusivity, but it also boosts SEO and user engagement.

Affiliate Partnerships for Revenue Growth:

Affiliate partnerships allow agencies and individuals to earn commissions by promoting accessibility solutions. This model creates opportunities for ongoing revenue while helping businesses improve their accessibility.

Use Accessibility As A Growth Engine

Integrating accessibility into your digital strategy doesn’t just benefit your users—it also benefits your business. Accessibility improvements contribute to better user experience, higher search engine rankings, and increased conversion rates. As businesses continue to prioritize inclusivity, those that invest in accessibility will not only meet regulatory requirements but also unlock new opportunities for growth.

Conclusion

Digital accessibility is more than just a compliance issue—it’s a growth strategy that can increase traffic, improve SEO, and expand your market reach. By implementing the essential changes outlined in this blog, you can build a more inclusive website that benefits both your users and your business. Start by conducting a website audit, using SEO tools to find keywords, optimizing your website content, and focusing on on-page SEO. The rewards will follow—better user engagement, improved rankings, and greater revenue potential.

Engage Coders delivers data-driven digital solutions designed to boost visibility, traffic, and revenue. Partner with us to build your brand and accelerate growth across every digital channel.