23 Sales Email Templates With 60% or Higher Open Rates [+ Bonus Templates]

In the competitive world of sales, effective communication is essential for turning prospects into loyal clients. Crafting the perfect sales email is an art that requires understanding your prospect’s needs, building rapport, and offering value right from the start.

Whether you’re making an introduction, following up, or re-engaging a cold lead, the right approach can significantly impact your success. In this blog, we’ll explore key strategies for writing sales emails that resonate and lead to meaningful conversations.

Best Sales Email Templates

1. Standard Sales Introduction Email Template

Subject line: Are you doubling down on [goal]?

Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.

If you’re unfamiliar with [company], our solution helps businesses in [prospect company’s] space with three main goals:

[Goal #1]

[Goal #2]

[Goal #3]

Are you free in the next few days for a call to discuss [prospect company’s] strategy for [business area]?

Best,

[Your name]

If the prospect hasn’t heard of you, offer them a reason to engage. Mentioning their goals and demonstrating you’ve done your research is often enough to spark interest.

Why It Works: A sales intro email targets a stranger, so it’s easy to be ignored. By focusing on the prospect’s goals and showing how your company can help, you move from being a stranger to a potential solution.

Mark’s Take: Instead of a subject like “doubling down on [goal],” I’d opt for something like “Taking your [goal] strategy to the next level?” This avoids suggesting that pursuing a goal requires too much risk.

2. Trigger Event Email Template

Subject line: Congrats [Client Name]! Let’s discuss next steps

Hi [prospect name],

Your [LinkedIn description, company’s recognition in the Inc. 500, connection XYZ colleague] inspired me to reach out. My company has worked with several staffing firms to help them cope with the kind of growth trajectory your company is on. Within six months of working with [company], [client] saw [X results]. I’d be happy to share a few ideas about how [prospect company] could accomplish similar results.

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

[Your name]

A trigger event creates urgency and boosts credibility by showing you’re paying attention to their space.

Why It Works: Reaching out of the blue can feel strange, but a trigger event gives your email purpose, making it feel relevant rather than like spam.

Mark’s Take: Keep the focus on the prospect, not your product. Offering to discuss next steps shows confidence and approachability.

3. Offering a Better Solution Template

Hi [prospect name],

I’m [your name] with [company name]. I help sales executives to discover the benefits of collaborative sales tools that they can use to better communicate with their teams. Many of the customers we’ve onboarded recently had great visibility to management-level forecast data. Yet their direct reports struggled to keep their managers informed about their activities and challenges. Does that challenge seem familiar with the sales tools you use?

[Your product name] resolves this issue by [Share main benefits]. What day works best for setting up a demo?

[Your name]
Why It Works: Knowing your prospect’s current tools lets you position your product as a better solution, highlighting how it addresses their pain points.

Mark’s Take: Focus on your strengths and success stories, not competitors’ weaknesses. Building trust is key, and criticizing competitors can be risky.

4. Complimentary Email Template

Hi [prospect name],

A colleague of mine just introduced me to your brand. I love the video you put out regarding [topic]. I found it both insightful and entertaining. [Mention one or two things you found interesting].

You mentioned in the clip that your company’s biggest challenge was [challenge mentioned in the content you found]. Our product actually solves for that [mention a few key features].

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

[Your name]

Why It Works: Genuine compliments, backed by research, help build rapport and increase the likelihood of a response.

Mark’s Take: This approach can be effective, but avoid overdoing it to keep it sincere.

5. Mutual Contact Reference Email Template

Subject line: You know [mutual contact]?

Hey [Prospect],

A mutual contact of ours, [Referral partner], and I were recently discussing experts in [their field] whom I could reach out to for some insight about [topic].

You were the person who came to their mind immediately.

I’m writing an article about [topic].

Would you be willing to review it?

Best,

[Your name]

Why It Works: Using mutual connections builds trust and credibility, making prospects more willing to engage with you.

Mark’s Take: This approach works well, but be careful not to name-drop without permission — it can create awkwardness.

6. Useful Resource Email Template

Hi [prospect name],

I saw your recent post on LinkedIn [title of post] about [industry-related topic]. Have you thought about trying [thing your product helps with]? If so, you should check out this case study from one of our clients [link to case study] that overcame a similar challenge.

Within six months of working with [your company], client [saw X results]. I’d be happy to share a few ideas about how [prospect’s company] could accomplish the same.

If you’re open to it, let me know a convenient time to chat? Say, [XYZ time]?

[Your name]

Why It Works: Offering value upfront, like a relevant case study, immediately hooks prospects by showing how your product can solve their challenges.

Mark’s Take: Sales coaches often suggest using “challenge” instead of “issue,” as it sounds more positive. A/B testing this language could improve the email’s impact.

7. Website Visitor Email Template

Subject line: Resource for [business area] questions

Hi [prospect name],

I am a business development specialist in [prospect company’s] industry, and noticed that you and a few of your colleagues visited our website recently.

This inspired me to spend a few minutes on your website to gain a better understanding of how you are approaching [business strategy]. In doing so, I noticed some opportunities where my company could help you attain your goals, and I was compelled to reach out to you directly.

[YourCompany] is working with similar companies in your industry, such as [X], helping them [accomplish Y], while providing them with the tools to [manage Z].

Do you have 15 minutes available on your calendar to connect this week?

Please also feel free to book time directly onto my calendar here: [Meetings link].

Thanks,

[Your name]

Why It Works: The email re-engages prospects by offering guidance and highlights that competitors are using similar methods.

Mark’s Take: Use a stronger subject line like “Let’s achieve your [business goal] together” to position yourself as a trusted advisor, not just a sounding board.

8. New Prospect Email Template

Subject line: [Prospect Name], are you pressed for time?

Hi [prospect name],

Your time is valuable, so I’ll get right to the point. As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we’ve helped a lot of companies in [X space] with [business area].

Could we schedule a 15- to 20-minute call to discuss your strategy for [Y] — what you are working towards, which obstacles you are faced with, and how you envision your business rising to the occasion? I am confident you will take away some valuable ideas for tackling [business goals] that could make an immediate impact to your [top/bottom] line.

Best,

[Your name]

Why It Works: The first touch email builds a relationship by showing you understand the prospect’s business, while respecting their time.

Mark’s Take: This template works because it offers value without being aggressive, ensuring the prospect doesn’t feel pressured.

9. Recent Voicemail Email Template

Subject line: [prospect name] — My recent voice message

[Name],

I saw that you were considering investing in our [product or service], and wanted to connect with you to ensure we address your needs..

Is there a good time for you in the coming days? You can book some time directly on my calendar here: [Meetings link].

Best,

[Your name]

P.S. Thought you might like this as well while getting started:

[Helpful link #1]

[Helpful link #2]

Why It Works: Voicemail follow-up emails establish credibility and help ensure your message isn’t ignored, giving prospects a chance to engage before a discovery call.

Mark’s Take: Voicemails are often deleted, so following up is essential for getting a response.

10. Requested Demo Email Template

Subject line: [Prospect Name’s] request to explore our [product]

Hi [prospect name],

I understand that you requested a live demonstration of our [product]. I work with companies in your area, and my goal is to ensure you can make an educated decision as to whether our [solution] meets your business goals and requirements.

My company takes a two-step approach to providing personalized demonstrations to ensure we address your unique needs. The first step is to have a discovery conversation focused around the use cases you would like us to present to you, to get some context as to how your users would be applying our platform into their business day. I would then tailor the demonstration environment to the scenarios we discussed, and make sure we are focused on what features and benefits are most important to your business. I’ve found that it is much more effective to take this approach than assuming your needs and walking you through a generic demo which may not address what you are most interested in.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,

[Your name]

Why It Works: This email sets expectations and builds a relationship, ensuring the prospect is prepared for a discussion before diving into product details.

Mark’s Take: Prospects expect quick demos. This email manages those expectations, fostering a relationship rather than rushing into a demo.

11. Free Tool or Trial Email Template

Subject line: X people on your team using [product]

Hi [prospect name],

I saw that [prospect company] is test-driving/using the no charge version of our [platform], and your team currently has [X number of] users accomplishing [Y]. This message is an invitation to discuss your experience so far, and to see if there are features or functions that might better align with how your business operates.

Your business needs might be addressed by our basic plan, yet there are several advantages to activating a paid subscription that can help you achieve quick wins, and long term return on your investment.

Trial Scenario 1: Our trial provides you complete access to all our features for [X more] days, so I wanted to make sure your team is familiar with how to access the features and benefits that matter to them most. I would be happy to arrange a conference call with your team.

Freemium Scenario 2: The Basic plan has a number of valuable features, and they are a great way to start transforming your business workflows. Many of our customers started on the basic subscription tier, but as they learned about the benefits of the paid-tier functionality, the ROI was easy to justify.

Please choose a time on my calendar that works best for you and I’ll follow up: [Meetings link].

[Your name]

Why It Works: A free trial or freemium offer shows prospects you’re invested in their success, increasing the chances they’ll engage and convert.

Mark’s Take: Help prospects maximize their free trial to demonstrate value and influence their purchasing decision.

12. No Response to Original Email Template

Subject line: Are you still investigating [goal] strategies?

Following up on my last email, I wanted to see if [increasing X, decreasing Y] are on your priority list. I am eager to share some insights I’ve learned from working with organizations like yours.

[Company] offers tools for [business area] that include the following:

[Feature #1 and why it’s helpful]

[Feature #2 and why it’s helpful]

[Feature #3 and why it’s helpful]

Should we find some parallels between your needs and what my company could offer you, I’d be happy to present some approaches to addressing your business needs with our industry-specific solutions. My goal would be to help you make an informed decision as to whether my company’s offerings align with your objectives.

I look forward to your positive response. If you aren’t responsible for this initiative, and there is someone in your organization that would have a vested interest in this area, please feel free to forward this message on, or I would be happy to make direct contact.

[Your name]

Why It Works: A follow-up email reminds prospects of your offer and re-engages those who may have forgotten or were too busy to respond.

Mark’s Take: The prospect is interested but may not have had time to reply. Reignite the conversation with a clear explanation and an offer for a demo.

13. Continued Nonresponse Email Template

Subject line: Resources used by [competitor #1] and [competitor #2]

Hi [prospect name],

Following up on my previous email, as they have a tendency to slip through the cracks. At the very least, I wanted to provide you with the top resources that your peers at other [prospect’s industry] companies found helpful:

[Helpful link]

[Case study]

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with [prospect company’s] strategy? You can book time on my calendar via the link below. Otherwise, all the best to your business, and I hope to work with you in the near future.

[Meetings link]

[Your name]

Why It Works: Sending additional resources adds value and reminds prospects how your tool can solve their pain points, just like it has for competitors.

Mark’s Take: After a few attempts, the non-response email works by reintroducing your company and offering useful resources to reignite interest.

14. Re-Engaging a Non-Responder Email Template

Subject line: Not as bad as an awkward first date

Hi [prospect name],

Looks like we might not be meant for each other. But I still wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don‘t hear back, I’ll assume that the timing isn’t right.

In the meantime, here are two resources I thought you might find valuable because [reason why they’re relevant]:

[Link #1]

[Link #2]

Best,

[Your name]

Why It Works: The email creates urgency by showing prospects they might miss out, motivating them to act before the opportunity closes.

Mark’s Take: This lighthearted approach re-engages prospects without making them feel pressured, offering a chance to reconsider without guilt.

15. Building Rapport Email Template

Subject line: [Location, activity, or interest] recommendations?

Hi [prospect name],

In our last call, you mentioned your interest in [insert interest area]. I was curious what advice you’d have for someone just getting started in [interest area]?

Thanks,

[Your name]

Why It Works: Instead of pushing an offer, asking questions about their business or seeking advice re-engages the prospect and shows you’ve been attentive.

Mark’s Take: If the conversation stalls, a rapport-building approach can keep things moving without being pushy. It’s key to know your prospect from the start.

16. Taking Action Email Template

Subject line: Where do we stand?

Hello [prospect name],

We’ve been unable to connect for a few weeks now, and that usually means one of two things:

1. This isn’t a priority for you and your company at the moment.
2. You’ve been busy and we should keep trying to connect.
If the answer is option one, I won’t take up any more of your time. Otherwise, do you have time to connect this week?

Thanks,

[Your name]

Why It Works: The email pushes the prospect to make a decision, saving time by confirming interest or ending the conversation if they’re uninterested.

Mark’s Take: If a prospect keeps delaying, it’s time to cut to the chase and find out if they’re truly interested in moving forward.

17. Responding To Content Email Template

Subject line: Love your recent article!

Hi [prospect name],

I saw the [content medium] your company published about [subject].

I was impressed by how you managed to make such complex subject matter so accessible without sacrificing context or your authentic experiences. [Reference to what they do].

I have experience at [helping companies with relevant assistance]. Would you be interested in chatting for twenty minutes this week?

Thanks,

[Your name]

Why It Works: Complimenting prospects on their content grabs attention and sparks a conversation, while offering help to improve shows genuine interest.

Mark’s Take: Showing sincere interest by engaging with and offering constructive feedback on their content builds trust and strengthens the relationship.

18. Congratulating Prospects Email Template

Congratulations!

Hey [prospect name],

Congratulations on [recent achievement]!

Your company’s growth and success are really gaining traction in [their industry].

I’m looking forward to seeing where you go from here.

Regards,

[Your Name]

Why It Works: Congratulating prospects on their achievements builds goodwill and keeps the relationship positive without asking for anything in return.

Mark’s Take: Stay informed about their milestones and acknowledge them, fostering a positive connection for future opportunities.

19. Re-establishing A Connection Email Template

Subject line: Let’s catch up this week

Hi [prospect],

Hope all is well, it has been some time since our last connection. I created a reminder for myself to check in with you to see how things were going with your [name of campaign] initiatives. We had discussed a potential partnership a few months ago, but we didn’t get a chance to present a tailored solution for your needs.

I would love to catch up and see if there are any opportunities to engage with you and help with your [department (eCommerce, marketing, etc.) ] strategy. Let me know if you have some time to reconnect this week and catch up business-owner-to-business-owner on where you see things and I can provide some ideas on where we can help.

Look forward to hearing from you.

Best,

[Your name]

Why It Works: This email reopens communication by reminding prospects of the benefits your product or service offers, even if they weren’t ready before.

Mark’s Take: When prospects go silent, a more casual approach might not work. Re-engage with a focused message on how you can help them now.

20. LinkedIn Connection Email Template

Subject line: Thanks for accepting my LinkedIn request

Hello, [Prospect],

Thanks for accepting my request on LinkedIn. I look forward to learning more about you and your organization.

I’d love to hear more about what you do in your role. If you have any business challenges that I could help you address in the area of [your industry], please don’t hesitate to reach out.

Best,

[your name]

Why It Works: The LinkedIn connection email builds on an initial connection, transitioning from networking to introducing your company and its benefits.

Mark’s Take: LinkedIn is for professional connections. If someone accepts your invite, they’re open to hearing from you, but avoid sending an immediate sales pitch after the connection.

21. Mutual Alma Mater Email Template

Subject line: [College] alumni

Hey [prospect],

Did you go to [college]? I graduated in 2025. It’s so great to connect with a [college] grad! Do you remember [interesting / unique feature of your university]?

I see that you’re in [field/industry/role] now. How did you get to this role? What would you say is your biggest challenge?

Best,

[your name]

Why It Works: Mentioning a shared alma mater creates instant camaraderie, leveraging the pride and connection of graduation.

Mark’s Take: This approach works by establishing a bond through shared experiences, fostering rapport with your prospect.

22. Out Of Office Reply Email Template

Subject line: About our conversations a few weeks ago

Hi [prospect],

I hope you’re well and that you enjoyed your vacation!

If you remember, we had a conversation a few weeks ago about [product or service]. You’d told me you’d need a few weeks to get the go-ahead from your manager.

Would you have some time next week to catch up?

Best,

[Your name]

P.S. Check out this resource I put together for your team. [link]

Why It Works: Following up with an out-of-office reply ensures your email doesn’t get lost in a backlog, keeping the conversation on track.

Mark’s Take: Include a link to a relevant resource to make it easier for the prospect to catch up on the details without digging through previous emails.

23. Social Post Comment Email Template

Subject line: Following up

Hi [prospect],

You and I briefly chatted on [social platform]. It’s so great to connect with you!

I really liked your comment about [specifics about their comment]. You seem like you’d be a great fit for our product, and I’d love to give you a quick walkthrough.

Are you available for twenty minutes this week?

Best,

[your name]

Why It Works: This email leverages confirmed interest from a social post comment to transition the conversation to a phone call, keeping the momentum going.

Mark’s Take: If the comment is product-related, send a direct message first to ask if you can follow up by email. If they agree, then send the template.

Conclusion

In conclusion, building strong relationships with prospects is key to successful sales. By personalizing outreach, addressing their specific needs, and staying persistent, you can guide prospects toward a decision. Whether through follow-ups, sharing valuable resources, or showing genuine interest, each interaction strengthens trust and paves the way for long-term success.
Keep refining your approach to ensure your message resonates and drives results.