6 Tips for Running a Marketing Agency with AI Tools
Running a marketing agency is not easy. We often manage many people, keep up with tight deadlines, and spend more time organizing than actually creating content or planning good strategies. But AI tools can make things simpler. Here are six easy tips that show how we can use AI to run our agency better.
1. Don’t start from scratch — always give AI something to work with:
We never begin with a blank page. Asking AI to write something from nothing is not helpful. Instead, we always give it some context.
For example, we can use transcripts from webinars or podcasts. One of our co-founders even records interviews with clients and uses those transcripts to guide the AI.
Giving AI real human words and stories makes the final content more real and useful. It helps us keep our content honest and clear, which is very important in marketing.
2. Speak to your AI instead of typing:
Typing short prompts doesn’t always give good results. But when we speak to AI using tools like voice-to-text apps, the results are much better.
Why? Because when we talk, we naturally give more details. We explain things in a better way without trying too hard. This helps the AI understand what we really want.
Even if we ramble a little, that’s okay — the AI gets more clues from our tone, words, and flow.
3. Use AI Projects to keep the brand voice right:
ChatGPT’s “Projects” feature is very helpful for keeping our content organized and in the right voice. For each client, we make a Project and fill it with:
- Their brand voice
- Company info
- Writing samples
- Product details
This way, we don’t have to explain the same things again and again. The AI already knows what kind of tone and words to use.
For example, we tested this by making a fun post with cat puns for a pretend company. Because we gave the AI an example and details, it created a better post than a plain one. It even copied small things like our spacing style, showing how well it can learn from real examples.
4. Be clear and direct — even if it sounds a bit harsh:
It’s nice to be polite, but when working with AI, being clear is more important. We often write things like “DON’T BE CLICHÉ” or “DON’T USE BUZZWORDS” in our prompts.
We also make a list of words the AI should not use, like “ensure” or “synergy.” These words make content sound too robotic or boring.
Being direct helps the AI write better. Just like with human writers, specific feedback gives better results.
5. Find good ideas first, create later:
Before we start creating content, we first ask AI to pull out the most useful topics from a conversation. For example, if we’ve recorded an interview with a company founder, we let the AI go through it and list all the main ideas.
Then we look at that list and ask ourselves, “Would we really want to read this?” If something doesn’t feel interesting or useful, we skip it. We don’t rush into writing. We only create content after we find something that really grabs our attention. This way, we spend time on ideas that are actually worth sharing.
6. Use AI to keep up with your industry:
Scrolling social media for the latest updates can take hours. It also tires our mind. Instead of doing that, we set up a task in ChatGPT to send us short news updates every morning.
For example, we get updates on topics like fintech or healthtech without opening apps like LinkedIn or X (Twitter).
It saves us time and helps us stay updated — all without the stress that comes with social media.
Whether we run a team of ten or just ourselves, this is a smart and simple way to get daily industry news.
Make the Most of AI Tools
What would it cost to hire people instead?
If we were to hire people for every job we need in a marketing agency, it would be costly. Here’s an example of what we might need:
- 5 content writers
- 1 SEO expert
- 1 video editor
- 1 audio editor
- 1 designer
- 1 data analyst
- 1 project manager
That would cost over $100,000 a year — and that’s not counting all the time we’d spend managing people and contracts.
AI tools help us do all this with fewer people and less stress.
8 Best AI Tools for Marketing Agencies
1. ChatGPT Projects
We use this to create different spaces for each client. It helps us keep their brand voice and style the same in every post.
2. Super Whisper (voice-to-text)
We talk instead of type. Speaking gives the AI more useful information, and that helps it give better answers.
3. Granola (meeting helper)
It records and writes down what people say in meetings. Later, we can ask it questions or get ideas from the transcript.
4. Claude (another AI writer)
We use this along with ChatGPT to check content quality or get a fresh take on the same topic.
5. Riverside (video tool)
Great for recording clear interviews. We often turn these into weeks’ worth of content.
6. Midjourney (design tool)
It makes graphics for us without needing to hire a designer or learn complicated design software.
7. Descript (editing tool)
Helps us quickly edit video and audio. It’s easy to use even if we’re not tech experts.
8. OpenAI API (advanced AI use)
Let’s connect AI to other tools. One of our clients even uses it to ask data questions in simple words.
Partner with our Digital Marketing Agency
Ask Engage Coders to create a comprehensive and inclusive digital marketing plan that takes your business to new heights.
Final Thoughts
If we want to start a marketing agency without spending too much, AI tools can help us do the work of a full team. Of course, we still need to check AI’s work to make sure it’s correct.
Whether we’re new to AI or just want to save time, we can learn a lot from these tips. We’ve started adding things like “DON’T BE CLICHÉ” and “WRITE LIKE A HUMAN” to our prompts — and the results are so much better.
