AI’s Impact on Social Media: Top Trends and Predictions from 1,100+ Social Media Marketing Experts

In 2025, a solid social media strategy is essential for every marketing team to connect with their audience effectively.

And to take that strategy to the next level, AI should be part of every marketer’s toolkit.

Worried that AI might make your content feel generic? Think again. According to our 2025 Social Media Trends report, 72% of marketers say that AI-generated content outperforms content created without AI.

So now that we‘ve cleared that up, let’s explore the major benefits of AI for your social presence, plus how to incorporate AI into every aspect of your strategy, according to data from 1,100+ global social media marketers. Plus, keep reading for tips from HubSpot’s Social team.

What role does AI play in a social marketing strategy?

A better question might be — is there any part of your strategy where AI doesn’t help?

From streamlining workflows to boosting creativity, AI supports every part of your social efforts. It helps your team save time, produce more content, repurpose what you’ve already created, and analyze what’s performing best with your audience.

Stuck on captions? AI’s also great at crafting short, catchy lines that grab attention.

The Benefits of AI in Your Social Media Strategy

1. Using AI for Customer Research

AI has revolutionized how marketers extract insights from social media conversations, making it easier than ever to turn online chatter into strategic action.

Want to better understand your audience? Start by analyzing tweets. Tools like TweetDownload.net and PhantomBuster allow you to collect tweets based on keywords, hashtags, or specific accounts.

Once you’ve gathered the data, plug it into a generative AI tool to uncover common themes, sentiment patterns, and frequent customer pain points.

AI accelerates pattern recognition — helping you quickly identify which topics engage your audience most or how your brand compares to competitors.

For more sophisticated insights, AI-powered social listening platforms like Brandwatch or Talkwalker can automate everything from trend analysis to persona development.

The result? Less guesswork, more strategic clarity — and a stronger connection with what your audience truly values.

2. Using AI to Create Social Media Content

We asked over 1,100 social media marketers which types of content they use generative AI to produce. The top three responses were:

• Short-form videos (55%)
• Images (53%)
• Text posts (45%)

AI helps content teams create faster, experiment more, and maintain a consistent presence across platforms — without sacrificing quality.

We’ll cover specific tools shortly, but know this: AI can support every stage of the content creation process. Whether you’re brainstorming post ideas, writing platform-tailored captions, crafting short-form video scripts, or generating visuals using tools like Midjourney or video platforms like HeyGen, AI is a game-changer.

As Emily Kearns, Senior Manager of Social Media at HubSpot, shared:

“AI has become an invaluable tool for content creation in the social space. It allows us to be more efficient and think through angles we might have otherwise missed. We use it at all stages of our process — from briefing and brainstorming to execution and review.”

Kearns also emphasized how AI enhances their ability to predict performance:

“AI helps us not only create content faster and at a higher volume, but also gives us insight into how our messaging might resonate with different audiences — even before we hit publish.”

3. Using AI to Elevate Personalization

You know that feeling when a brand seems to really understand you?

AI makes that kind of connection possible, delivering personalized content so precise, it might feel like magic (though it’s all rooted in smart data).

Here’s what that looks like:

In the early 2000s, brands invested millions into social media listening rooms, hiring teams to manually monitor and respond to online conversations.

Today, AI allows brands to do the same, but faster, at scale, and with far fewer resources. It enables real-time engagement while still maintaining a personal, human touch.

The result? Brands can create meaningful, tailored interactions that resonate with each customer, without the heavy lift.

4. AI for Smarter Analytics and Insights

Using AI for analytics not only saves time, it ensures your insights are accurate, actionable, and easy to interpret. No more hours lost to manual data entry, complex formulas, or combing through comment sections.

As Erin McCool, HubSpot’s Marketing Manager for Brand and Social Reporting, explains:

“AI has become a huge time-saver for the tedious parts of analysis. If I’m stuck on something like a Sheets formula, I can explain what I need in plain terms and get a fast solution, which frees me up to focus on the actual insights.”

Take LinkedIn as an example. Want to identify your best-performing branded content?

Go to Settings > Data Privacy > Get a copy of your data, select “Articles”, and download the CSV.

Then, upload that file into your preferred AI chatbot and prompt it with something like:

“Analyze this file to show which topics, post formats, and keywords drive the most engagement. Provide actionable recommendations based on trends.”

What once took hours can now be done in minutes, with the added bonus of deeper insights.

That said, treat AI as your analytical assistant, not your final authority. McCool notes:

“AI can quickly surface trends, but it’s just the first step. Always validate the findings before using them to guide your reporting or decisions.”

5. AI for a Better Customer Experience

Looking to offer round-the-clock support without adding headcount?

AI makes it possible.

AI-powered chatbots are revolutionizing customer service on platforms like Facebook and Instagram, providing instant, 24/7 assistance through direct messaging.

By training these bots with your past customer interactions and frequently asked questions, you can deliver faster, more intelligent responses whenever your audience reaches out.

It’s like having a customer support team that’s always on, ready to help at any hour.

AI Tools For Your Social Media Strategy

When asked which generative AI tools social media marketers are using to create social content, the top three responses were:

• Visual AI Tools (e.g. DALL-E, MidJourney, etc.) — 53%
• AI Chatbots (e.g. ChatGPT, Claude, etc.) — 51%
• AI Assistants (e.g. Microsoft Co-Pilot, Google Duet) — 49%

1. HubSpot Social Post Generator

While it may seem a bit self-promotional to highlight our own social tool, there’s a solid reason I’m mentioning HubSpot’s new social post generator — it’s a tool our own social team swears by.

If you’re already a HubSpot user, you’ll be pleased to know that this feature is seamlessly integrated into HubSpot’s Marketing platform. It allows you to draft, customize, and publish posts directly to LinkedIn, Facebook, Instagram, and Twitter, all while leveraging your CRM data. This integration not only helps personalize posts for specific customer segments but also enables more accurate ROI tracking and enhances social media’s role as a lead-generation tool.

Key Features:

• One-click content creation directly from blog posts
• Customizable messaging for each social platform
• Optimized posting times based on audience engagement patterns
• Post generation from blog summaries or custom prompts

Cost: Currently in beta as part of Breeze; included with your Marketing Hub account ($20/seat for Starter; $890 for a Pro account with three seats)

What I love: The real value of this tool lies in its seamless integration with your existing HubSpot workflow. If you’re already creating content in HubSpot, you can effortlessly promote it across social channels with just a few clicks—no need to toggle between platforms or copy and paste. Plus, the ability to customize posts for each platform saves a ton of time, all while ensuring optimal performance.

2. Lately AI: The Smart Content Automation Tool

Lately AI is a content automation platform that leverages AI to analyze your top-performing content and transforms it into social media posts that align with your brand’s voice. Whether it’s blog posts, videos, or podcasts, Lately AI makes repurposing content easy and efficient.

Use Cases:

• Automatically converts long-form content into engaging social media posts
• Analyzes high-performing content to create similar posts
• Personalizes content for various audience segments

Cost: Starts at $49/month for individuals; $199/month for the Pro version

What I love: Your marketing team is already creating a wealth of amazing content across multiple formats — why not repurpose it to enhance your social media strategy? Lately AI saves you hours by automatically turning blog posts, podcasts, or videos into engaging social content. Plus, the more you use it, the smarter it gets, ensuring better engagement over time.

3. Hootsuite OwlyWriter AI

OwlyWriter AI is Hootsuite’s built-in content generation tool designed to help social media managers create tailored, platform-specific posts. It understands the unique requirements of each social network and generates optimized copy that aligns with both your objectives and each platform’s best practices.

Use Cases:

• Generates platform-specific post variations from a single prompt
• Optimizes content for different social networks
• Suggests relevant hashtags and the best times to post

Cost: Available on Hootsuite Professional plans ($99/month) and higher

What I love: The seamless integration with Hootsuite’s scheduling platform makes it a true one-stop solution. I particularly appreciate how OwlyWriter understands the nuances between platforms — what works on LinkedIn doesn’t always work on Twitter, and this tool gets it just right!

4. Sprout Social’s AI Assistant

Sprout Social’s AI Assistant is integrated within their all-in-one social media management platform, offering intelligent insights and content generation features. By analyzing your historical performance data, the tool provides strategic recommendations and generates content that aligns with what’s already driving success for your brand.
Use Cases:

• Offers data-driven content recommendations
• Summarizes social performance metrics
• Suggests response templates for community management

Cost: Included in Sprout Social plans (starting at $249/month)

What I love: The AI doesn’t just generate content — it helps you understand why your content performs the way it does. The insights go beyond simple metrics, providing you with actionable strategies to improve performance.

5. ChatGPT Pro

ChatGPT Pro excels in natural language tasks, making it ideal for social media content creation. With its ability to understand context, adapt tone, and generate creative ideas, it’s an invaluable tool for social media managers juggling multiple accounts and content types.
Use Cases:

• Brainstorms creative campaign ideas
• Drafts social copy in various brand voices
• Creates customized response templates for customer service

Cost: $20/month for individual users

What I love: ChatGPT Pro is perfect for overcoming writer’s block or developing detailed campaign strategies. The Custom GPTs feature is a standout, allowing you to create personalized assistants that reflect your brand’s voice, messaging, and goals.

6. Canva AI

Canva AI enhances the popular design platform with intelligent features tailored for social media content creation. From auto-generating design templates to crafting custom visuals from text prompts, Canva AI simplifies the visual content creation process while ensuring brand consistency.
Use Cases:

• Generates social media templates and graphics
• Automatically resizes content for various platforms
• Creates animated posts and short-form videos

Cost: Free basic version; Pro plan at $12.99/month

What I love: Canva was already my go-to for social graphics, but the AI features have taken it to the next level. The Magic Resize tool saves hours when adapting content for multiple platforms, and the text-to-image feature quickly brings concepts to life.

7. Brandwatch Consumer Intelligence AI

Brandwatch combines advanced AI with powerful social listening tools to help brands grasp consumer sentiment and spot emerging trends. The platform scans millions of conversations across social channels to uncover opportunities for timely, relevant content that resonates with your audience.
Use Cases:

• Identifies emerging trends in your industry
• Analyzes sentiment surrounding your brand and competitors
• Predicts potential viral content opportunities

Cost: Custom enterprise pricing (usually $3,000+/month)

What I love: Although it’s a significant investment, Brandwatch’s predictive capabilities are exceptional for staying ahead of trends. The AI identifies consumer behavior patterns before they hit mainstream, giving you a competitive edge in your content strategy.

How to Implement AI into Your Social Media Strategy

1. Define Your AI and Social Media Goals

If you’re new to incorporating AI into your strategy, start by setting clear objectives.

Are you aiming to boost engagement, streamline content creation, or gain a deeper understanding of your audience? It’s crucial to understand your specific goals before diving in.

For instance, if you want to expand your presence on LinkedIn, having a clear goal will guide your efforts and help you identify which AI tools can best support your initiatives.

Once your goals are in place, it’s time to align your team and explore the tools available in the market that can help you reach them.

2. Avoid Expecting AI to Solve Everything — Focus on Crafting Strong Prompts

It’s important not to fall into the trap of thinking AI will solve all your problems. When integrating new technology, assumptions can be risky.

Instead, begin with small experiments and closely monitor their progress to understand how AI fits into your strategy.

Equally important is creating effective prompts.

As Kearns shared, “The secret to getting great results from AI in social content creation is crafting your prompts carefully. You need to set the right context, define your target audience, outline the channels, and provide as much detail as possible about your creative strategy and tone of voice.”

3. Conduct Persona and Audience Research

Diving into social media requires more than just jumping in — it’s essential to understand your audience and ideal customers first. While AI can be a helpful tool in this process, it’s important to be familiar with the best practices for audience research.

If you’re unsure where to begin, I recommend checking out our Market Research blog post for guidance.

Once you have a solid foundation, think about how AI can enhance and support your audience research strategy.

4. Choose the Right Social Channels

Each social media platform has its own unique characteristics.

It’s essential to identify which channels align with your goals and tailor your approach accordingly.

How you use AI on X (formerly Twitter) will differ from how you use it on Instagram. For example, on X, AI might assist in crafting a data-driven, long-form thread, while on Instagram, AI could help transform a blog post into a light, engaging carousel.

The audience and content formats vary, so it’s important to develop a strategy that suits each platform’s strengths.

5. Define Key Metrics and KPIs

What metrics are you aiming to impact the most?

Take the time to understand which social media metrics matter most for your business and prioritize them as you integrate AI into your strategy.

Here are a few key metrics to consider:

• Reach: This measures the number of unique users who saw your post. How far does your content actually reach in users’ feeds?
• Clicks: This tracks the number of clicks on your content or account. Monitoring clicks helps identify what piques curiosity or drives people to take action, such as making a purchase.
• Engagement: The total number of interactions divided by impressions. This metric shows how well your audience resonates with your content and how likely they are to engage with it.

These metrics will vary based on your business goals, but by keeping them in focus, you can ensure your AI-driven social media efforts are aligned with your objectives.

6. Assess and Optimize Your Social Media and AI Strategy

AI is not a quick fix; it’s a collection of advanced tools and technologies.

Be prepared to adjust your approach as you see results unfold.

If you find that certain strategies aren’t yielding the desired outcomes, think about how AI can help improve the process.

For example, if your engagement is lower than expected, explore AI tools that can assist in creating more compelling and engaging social media posts.

Harness the Power of AI — Now and Beyond

AI has the potential to transform your social media strategy in ways you might not have imagined. From conducting customer research to creating personalized content and more, the future of social media is incredibly exciting.

We’re living in one of the most fascinating times in history. Stay ahead of the curve by leveraging AI and adopting the best practices to fully unlock its potential.

Still confused? Let Engage Coders optimize your content creation and social media analytics using the latest AI tools, ensuring personalized interactions and measurable success. Request a quote today!