A few years ago, we were working as heads of content at a health insurance company. To get everything done, we needed a full-time team and a group of freelancers. But when ChatGPT came out, we saw a chance to do things differently, just by ourselves. Managing people takes time, energy,...
AI video tools have come a long way—so much that even kids ask, “Are these real?” But with so much noise, it’s hard to find tools that truly work. We tested the latest ones and looked at expert reviews and real-world use across Silicon Valley and media outlets. These tools not...
“SEO Isn’t Dead; It’s Deprecated” These five words from Michael King’s SMX Advanced presentation on “the end of SEO as we know it” have resonated deeply since we watched his insightful talk earlier this month. On the surface, everything may seem unchanged for SEO professionals. After all, Google processes a staggering 5...
In the era of AI, your brand is no longer solely defined by what you communicate to your audience. It’s also shaped by what AI generates on your behalf. Whether it’s LLMs interpreting fragmented signals or consumers asking ChatGPT or Gemini, “What’s the best enterprise marketing platform?”—AI plays a pivotal...
In an era defined by speed, scale, and automation, creativity still sits at the heart of every standout brand. But the pressures are undeniable—tight turnarounds, shrinking budgets, fragmented workflows. It’s no surprise that marketing teams often feel more reactive than inventive. The good news? AI is no longer just about efficiency—it’s...
Search Isn’t Dead—It’s Being Reinvented In a time of rapid digital transformation, search isn’t fading—it’s being fundamentally reshaped. Crystal Carter, Head of SEO Communications at Wix and a seasoned SEO expert with over 15 years in the field, debunks the persistent myth that "SEO is dead." Her message is unmistakable: organic...
The landscape of search visibility has evolved beyond traditional Google rankings. Brands are now being discovered through AI-generated responses from chatbots like ChatGPT, Claude, and Perplexity, as well as features like Google’s AI Overviews . If your brand appears in these responses, you gain significant influence and exposure. In this guide, we’ll...
In today’s digital world, standing out online requires smart, efficient, and engaging marketing strategies. Artificial Intelligence (AI) is revolutionizing how businesses connect with their audiences, offering tools to create targeted campaigns, optimize websites, and deliver personalized experiences. Whether you’re a startup building your brand, an e-commerce store driving sales,...
We set out to explore how AI-driven search tools, such as Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity, could shape the future of digital marketing and SEO by influencing traffic and revenue trends in the years ahead. Our research analyzed over 500 high-value topics and subtopics within the...
Seen your LinkedIn lately? AI marketing tools are everywhere. And almost all of them promise better results than the last one. But is it just talk? Not really. Many AI tools actually give strong results. In fact, for every dollar spent on generative AI, the return is about 3.7 times...
