Localizing content effectively can deliver immense value. However, when done incorrectly, it becomes a drain on resources with little return. To guide you toward success, I reached out to an expert who has mastered the art of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has achieved...
Imagine losing a potential customer because your competitor’s Google reviews outshine yours. In today’s digital world, where trust and visibility drive sales, Google reviews are your secret weapon for standing out. Whether you’re a startup hustling to build credibility, a small business aiming to dominate local search, or an...
The Google Local Pack, also known as the "3-pack" or "Map Pack," is a group of local business listings that usually appear above the organic search results when Google detects local intent in a query. While the number of listings can vary, the key feature of this section is that...
One of the best ways to bring more people to our shop or office is by improving how we appear in local Google search results. A smart way to do this is by getting into the Google 3-Pack. In this post, we’ll explain what the Google 3-Pack is and how...
Local SEO backlinks help our small business rank better and get more visitors. At first, it may feel like local websites won’t link to us. But many local sites are actually happy to support local businesses like ours. Once we learn how to build these links, we’ll see many ideas...
Local SEO ranking factors are the key elements marketers optimize to boost a business's visibility in local search results. These are the signals Google evaluates to decide which businesses show up in prominent spots like the Local Pack (also known as the "3-Pack"). While Google doesn’t reveal its full algorithm,...
What is a Local SEO Audit? A local SEO audit involves analyzing a local business's organic (unpaid) visibility in search engine results pages and the elements influencing its performance. This includes the Google Business Profile, website, and online business listings. Conducting a local SEO audit allows teams to uncover weaknesses...
Imagine you’re a small business owner running a cozy coffee shop in Portland or an e-commerce store selling handmade candles. You’ve got a great product, but your website’s buried on page three of Google’s search results. Customers can’t find you, and your competitors are stealing the spotlight. Enter Brand...
In today’s hyper-localized digital landscape, your business needs more than just a website and a social media presence to stand out. One of the most underrated but highly effective strategies for improving your online visibility is through building local citations. These mentions of your business across the web—especially on trusted...
Back in the day, customers flipped through the Yellow Pages to find businesses. Nowadays, that phone book has been replaced by Google My Business—but many business owners aren’t leveraging it to its full potential. After assisting over 200 local businesses with their Google My Business listings, we’ve...
