Google Expands Video Ads Across Search, Shopping, and Image Tabs

Google has quietly released a new support guide titled About Video Ads Across Google Surfaces, shedding light on its latest evolution of shoppable video ad formats. This follows earlier previews at Google Marketing Live and months of testing.

Key Highlights:

The updated video ads are integrated into Performance Max campaigns, enabling brands to showcase high-quality video assets across multiple Google surfaces, including:

• Google Search
• Google Image Search
• Google Shopping
• Discover feed

Google Expands Shoppable Video Ads to Search, Images, and Shopping—But Only in the U.S. and Canada for Now

Google has quietly rolled out a new help document titled About Video Ads Across Google Surfaces, unveiling the next phase of its shoppable video ad formats. These ads—currently available only in the U.S. and Canada—are part of Performance Max campaigns and designed to reach users in the early stages of their buying journey.

Key Details:

• Where They Appear: These video assets can now appear across high-traffic areas, including Google Search, Google Image Search, Google Shopping, and the Discover feed.
• Purpose: They’re built for “browsy” placements to spark product discovery, making it easier for brands to connect with users before purchase intent is fully formed.

Why It Matters:

This shift marks a significant step in how Google blends video and commerce. By moving beyond traditional text and static image ads, brands now have the opportunity to deliver rich, immersive experiences across Google’s most trafficked platforms. Integrating video into Performance Max campaigns could lead to increased visibility, stronger engagement, and higher consideration earlier in the buyer journey.

What Google Says:

“These ads are effective to engage users… and may inspire potential customers earlier in their shopping journeys to learn about your brand.”

“We’re now testing this new format to give businesses the ability to share video content alongside product information for a truly interactive experience.”

The Bigger Picture:

Google’s move aligns with a growing industry trend—following in the footsteps of platforms like TikTok, Amazon, and Pinterest that are blending video with ecommerce to drive engagement and sales.

What’s Next:

Although still in the testing phase, a wider rollout is expected once Google gathers more performance data. Brands in the U.S. and Canada should begin optimizing video assets tailored for search and discovery placements to stay ahead.

Bottom Line:

Video is no longer just for YouTube. Google is reimagining search, images, and shopping as video-powered experiences—starting with Performance Max. For forward-thinking brands, this is a chance to lead the charge into a more visual, interactive search future.

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