How to Write Effective Knowledge Base Articles

How to Write Effective Knowledge Base Articles

In our early days working in customer support, we quickly learned how valuable clear and accessible knowledge base articles can be. They empower customers to solve issues on their own and reduce the load on support teams. Over time, we've seen firsthand how a well-crafted knowledge base can cut support...

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Maximizing Digital Success with ChatGPT

Maximizing Digital Success with ChatGPT: Your 2025 Guide to AI-Driven Marketing

In 2025, artificial intelligence is no longer a buzzword—it's the backbone of digital marketing. ChatGPT, OpenAI’s powerhouse AI, is transforming how businesses create content, optimize SEO, and engage customers. With real-time data access, multimodal capabilities (text, images, and more), and seamless integrations, ChatGPT empowers startups, small businesses,...

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The Right Way to Achieve Representation in Marketing

The Right Way to Achieve Representation in Marketing

Welcome to Breaking the Blueprint — a blog series exploring the unique business challenges and opportunities faced by underrepresented entrepreneurs and business owners. Discover how these individuals have grown or scaled their ventures, pursued entrepreneurial projects within their organizations, or launched side hustles, and how their experiences can inspire and...

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AI Search Study

AI Search Study: Product Content Makes Up 70% Of Citations

A new study looked at how AI search tools give credit to different types of content. It found that product-related content shows up the most, making up between 46% and 70% of all sources used. This gives helpful tips to marketers about how to create content for AI search. The study,...

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AI Marketing Tools

10 Best AI Marketing Tools for B2B SaaS in 2025

As a B2B marketer, staying ahead in the industry means constantly seeking out cutting-edge tools that can enhance strategies and boost efficiency. The rise of AI-driven marketing solutions has made it easier to streamline processes, optimize campaigns, and gain a competitive edge. After thorough research and hands-on experience, I’ve compiled a...

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Slaying Video Marketing as a Brand_ But on a Budget in 2025

Slaying Video Marketing as a Brand: But on a Budget in 2025

Video’s the ultimate glow-up for brands, and you don’t need a thick stack of cash to make it pop. Let’s unpack the tea on-budget video creation with some fire stats and pro tips! So, let’s be real—video content is the main character of marketing RN. Even LinkedIn’s out here flexing with...

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Everything You Need to Know About AI Prompts and How to Write Them

Everything You Need to Know About AI Prompts and How to Write Them

AI prompts are instructions or questions given to AI tools to produce a specific response. These prompts can be short or include detailed directions. They usually include: The context for the request A straightforward task for the AI to complete Any details or limits needed to guide the output For example, if you're writing a...

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