In 2025, artificial intelligence is no longer a buzzword—it's the backbone of digital marketing. ChatGPT, OpenAI’s powerhouse AI, is transforming how businesses create content, optimize SEO, and engage customers. With real-time data access, multimodal capabilities (text, images, and more), and seamless integrations, ChatGPT empowers startups, small businesses,...
Picture this: your e-commerce blog ranks #1 for “best running shoes,” but traffic has plummeted 20% since mid-2024. The culprit? AI Overviews—Google’s AI-generated summaries that answer queries directly on the search results page. A 2024 Ahrefs study shows AI Overviews impact click-through rates by slashing them up...
If you’ve heard whispers that SEO is fading in the era of AI, don’t believe them. Search isn’t dead—it’s evolving. Fast. The demand for SEO organic traffic is stronger than ever, but so is the competition. That’s why your SEO strategy at an agency must adapt to a shifting landscape...
If you've ever tried to determine how your brand appears on AI platforms like ChatGPT or Gemini, you're likely seeking effective ways to manage and monitor your brand's representation in AI-driven search results. The increasing number of AI visibility tools can be overwhelming, making it crucial to...
Once upon a time, SEO was a one-size-fits-all concept. (Cue Mr. Incredible meme.) Whether you were a billion-dollar brand or a teenager running a Spice Girls Tumblr, the goal was simple: get your page into those ten blue links. Now, two marketers might not even be playing the...
A recent ChatGPT search update may quietly reshape how we engage with AI tools. OpenAI has introduced a new feature called Memory with Search, which adds a layer of ChatGPT personalized search—making queries more intelligent, contextual, and specific to your preferences. Whether you’re a user seeking sharper results or a business...
A new study looked at how AI search tools give credit to different types of content. It found that product-related content shows up the most, making up between 46% and 70% of all sources used. This gives helpful tips to marketers about how to create content for AI search. The study,...
The digital landscape is evolving at an unprecedented pace, and at Engage Coders, we’re at the forefront of helping businesses navigate this transformation. One of the most significant shifts we’re witnessing in 2025 is the rise of AI-powered search for SEO. Tools like Google’s AI Overviews, ChatGPT, and Perplexity are...
Welcome to our creator columns, we created this so you can get the insights from Engage Coders to help you grow smarter and faster. We’re living in the AI era, and as marketers, it’s essential we stay ahead of the curve. At Foundation Marketing, my team recently ran an...
As a B2B marketer, staying ahead in the industry means constantly seeking out cutting-edge tools that can enhance strategies and boost efficiency. The rise of AI-driven marketing solutions has made it easier to streamline processes, optimize campaigns, and gain a competitive edge. After thorough research and hands-on experience, I’ve compiled a...
