As AI continues to automate manual processes, it’s crucial for marketers to grasp the value of AI-generated content and how it can support their marketing goals by selecting the right tools and strategies. In this blog post, I’ll explore the most popular types of AI-generated marketing content, referencing findings from the...
Marketing can get messy. It’s hard to estimate a budget for projects, hiring, and outsourcing over a year, especially if you don't have a solid marketing plan in place. To make creating your plan easier, I've put together a list of what to include. I’ve also compiled a few different
For startups, e-commerce brands, and enterprises, ranking high on Google isn’t just about keywords—it’s about trust. Enter Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness), a critical lens through which Google’s Quality Raters evaluate content quality. While not a direct ranking factor, E-E-A-T shapes algorithms to reward credible,...
Over the years, we talked to many B2B and lead generation businesses, and one thing is clear getting good leads is always a challenge. No matter how digital ads change, businesses still struggle with lead quality. In 2025, here are the best PPC strategies that...
