Marketing can get messy. It’s hard to estimate a budget for projects, hiring, and outsourcing over a year, especially if you don't have a solid marketing plan in place. To make creating your plan easier, I've put together a list of what to include. I’ve also compiled a few different
At a basic level, marketing is about attracting people to your business and making them interested in what you offer. Sales, on the other hand, is about working directly with potential customers to show them how your business can solve their problems and turn them into paying customers. While this...
B2B and B2C are two different types of businesses that serve different kinds of customers. Because of this, they also have different ways of selling, building customer relationships, and doing marketing. In this guide, you’ll learn how these two models are different and what marketing methods work best for each.
