In our early days working in customer support, we quickly learned how valuable clear and accessible knowledge base articles can be. They empower customers to solve issues on their own and reduce the load on support teams. Over time, we've seen firsthand how a well-crafted knowledge base can cut support...
JavaScript helps create websites that are more fun and interactive. But it can also make it harder for search engines to read and understand the site. That’s why JavaScript SEO is so important. When used the right way, JavaScript SEO can help a website rank much higher in...
Canonical tags are one of those lesser-known yet incredibly powerful tools in the world of SEO. For website owners aiming to enhance their visibility in search results while maintaining clean, crawlable content, understanding and applying canonical tags correctly is essential. This guide will show you how to use canonical tags...
Creating an SEO-friendly website is essential for attracting visitors, conveying your message, and encouraging them to take action. After auditing and optimizing over 100 websites, we’ve identified the key design elements that contribute to a successful site. While having a visually appealing site is important for engaging...
If you’ve heard whispers that SEO is fading in the era of AI, don’t believe them. Search isn’t dead—it’s evolving. Fast. The demand for SEO organic traffic is stronger than ever, but so is the competition. That’s why your SEO strategy at an agency must adapt to a shifting landscape...
Once upon a time, SEO was a one-size-fits-all concept. (Cue Mr. Incredible meme.) Whether you were a billion-dollar brand or a teenager running a Spice Girls Tumblr, the goal was simple: get your page into those ten blue links. Now, two marketers might not even be playing the...
SEO and PPC each offer distinct advantages depending on business objectives. Both strategies play crucial roles in digital marketing but operate in different ways. SEO builds long-term authority and drives organic traffic, while PPC provides immediate visibility and quick results. Determining which channel to prioritize can be challenging when budgets are limited...
For plumbing businesses, capturing local customers in a competitive digital landscape requires a strategic online presence. With high search volumes for terms like “plumbers near me” and “emergency plumber,” search engine optimization (SEO) empowers plumbers to rank prominently on Google, connect with ready-to-hire clients, and drive sustainable...
Imagine launching a blog that not only attracts thousands of visitors but also converts them into loyal customers, driving measurable growth for your business. For startups, small businesses, and enterprises, this isn’t a dream—it’s an achievable goal with the right SEO-driven blogging strategy. In 2025, search engines like Google remain...
Hidden noindex tags can silently sabotage your site’s visibility in search results—and often, without any visible errors to clue you in. In a recent SEO Office Hours session, Google’s Martin Splitt shared actionable advice on how to find and remove these tags, while highlighting the far-reaching impact...
