In today’s digital landscape, marketers are constantly navigating a tightrope between respecting user privacy and gathering accurate insights. Data gaps, often caused by tracking limitations and consent restrictions, can hinder strategic decisions. But Google Analytics has just taken a significant step forward. As of mid-April 2025, Google Analytics...
If you want your website to rank higher on Google in 2025, backlinks are a must. Backlinks are like votes from other websites telling Google that your content is valuable. In this guide, you'll find 7 simple and proven ways to get quality backlinks no need for...
In inbound marketing, combining different strategies can create powerful results. However, integration isn't always easy, primarily when tactics operate in isolation with minimal collaboration. This is often the case with search engine optimization (SEO) and email marketing—two methods that are typically handled separately. SEO often drives significant website...
We’ve been working in SEO long enough to remember when visibility on Google felt straightforward — sprinkle some keywords, tweak a few tags, and watch rankings rise. But once we started digging into how Google’s web crawlers operate, we hit a pivotal concept: crawl budget optimization. Over time, it became clear...
Search marketing and branding are more than just parallel efforts; when aligned, they unlock significant gains in awareness, growth, and overall performance. In our 20 years as a digital agency, we specialized in branding until just two years ago. It was during this shift that we discovered the powerful intersection between...
Closing the Gap Between Creative Campaigns and Journalistic Demands with Effective PR Outreach Creating PR campaigns that capture the attention of journalists while also boosting SEO is more difficult than ever. To succeed, brands must move beyond one-size-fits-all pitches and half-baked ideas, focusing on tailored strategies that resonate with journalists, meet editorial...
The digital winds have shifted once again. If you’re a lifestyle, recipe, or travel blogger, 2025 has ushered in a new wave of challenges—and opportunities. With the AI search landscape evolving at breakneck speed, and with Google’s AI Mode changing how search results are displayed, it's clear: the old playbook...
Survey highlights how AI in SEO revolutionizes ecommerce SEO workflows, driving gains in content production, conversion strategies, and search optimization. Aleyda Solis’ SEOFOMO released a survey of ecommerce SEO professionals and store owners, showcasing diverse applications of AI in SEO. The findings reflect both established SEO trends 2025...
Google’s John Mueller provided a pragmatic evaluation of LLMs.txt, likening its utility to the outdated keywords meta tag. Google Confirms LLMs.Txt Comparable To Keywords Meta Tag for SEO Insights John Mueller from Google addressed a query regarding LLMs.txt, a suggested framework designed to present website content to AI agents....
Google is making a big change to how its domains are structured. All Google domains that are country-specific will soon automatically redirect to Google.com. Even though this affects Google’s domain setup, Google has assured that it won’t change how international SEO works for websites.
