10 Ways to Use AI for SEO to Streamline Your Work

Smart marketers are already using AI in their SEO work. And you can do it too. In this guide, we’ll share clear and simple ways to use AI for SEO. We’ll also give you ready-to-use prompts to help you get better results.

Before we dive in, let’s see how marketers are already using AI in their SEO work.

How Are Marketers Using AI for SEO?

We asked 100 marketers how they use AI to make their SEO work easier and more effective. Here’s what we found:

• Keyword research is the most common use. Around 60% of marketers said they use tools like ChatGPT to find keywords for their content.
• Brainstorming content ideas comes next, with 48% of people using AI to think of topics.
• Creating content outlines and briefs is done by 38%.
• Other tasks include:
1. Updating old content (34%)
2. Writing page titles and meta descriptions (26%)
3. Adding extra keywords to improve content (24%)

Only 1 in 5 marketers use AI to fully write SEO articles. This shows that human editing is still important for creating great content.

Now let’s go over how you can use AI to do these same tasks for your own SEO work.

1. Come Up with Content Ideas:

AI is great for helping you think of topics that match your audience and goals—if you give it the right prompt. For example, if you’re doing SEO for a company that sells CRM software, you could ask ChatGPT something like:

“You’re an SEO expert working for a SaaS company that sells CRM software. Create 10 blog post ideas for real estate agents. Focus on topics that help turn readers into customers. Use a comparison format.”

AI can’t tell you how popular a topic is, but this is a great way to get started with fresh ideas.

2. Do Keyword Research:

AI tools can quickly give you keyword ideas that guide your content planning. But remember, tools like ChatGPT don’t show important keyword data like search volume or competition.

Sticking with the CRM example, you can try this prompt:

“Act like an SEO expert. Give me 20 long-tail keyword ideas that small business owners might search for when looking for CRM software. Focus on questions and keywords with buying intent.”

You might get keyword suggestions like:

• “what is the best crm for small business”
• “how to choose crm software for a small business”
• “best affordable crm for startups”
• “crm with email marketing for small businesses”
• “which crm is easiest to use for small business”

After getting this list, you can use tools like Keyword Overview to check search volume and keyword difficulty.

To dig deeper, go to the “Keyword Magic Tool” and explore more ideas. You can even filter them by how hard or easy they are for your site using the “Personal KD %” filter.

3. Plan Topic Clusters:

AI can help you plan topic clusters, which are groups of content that focus on a main subject. Each topic cluster has:

• A pillar page – this is the main article that covers a broad topic
• Cluster pages – these are smaller articles that go into more detail on related topics

This setup makes your website easier to explore for both users and search engines. It also helps your pages connect better with internal links.

Here’s an example prompt you can use to ask AI for a topic cluster:

“Act as an SEO expert. Using this list of keywords, create a topic cluster. Give one idea for a main pillar page and five to seven ideas for supporting cluster pages. Make sure the topics are connected and follow what users are searching for. Here is the keyword list: [insert keywords].”

The result may look something like this:

• Pillar page:The Complete Guide to Sales Management: Strategies, Tools & Best Practices
• Cluster pages:
1. What Does a Sales Manager Do?
2. Best Sales Techniques to Boost Team Results
3. Easy Sales Forecasting Methods for Beginners
4. Building a Strong Sales Team: A Simple Guide
5. Top Sales Metrics Every Manager Should Track

If you want to make this even easier, tools like Semrush’s Keyword Strategy Builder can help.

All you have to do is enter up to five keywords related to your business and click “Create list.” The tool will then give you topic clusters based on real data. You’ll also see the search volume, difficulty, and user intent—this helps you choose the right topics to work on.

4. Analyze Search Results (SERP Analysis):

AI can save time when you want to understand what’s working for top-ranking pages on Google. It can check what those pages cover, what’s missing, and how in-depth the content is.

From this, AI can help you build a better outline that gives more value to readers.

Here’s a useful prompt you can try:

“Act as an SEO expert. I’m targeting the keyword [insert keyword]. Here are the top-ranking pages:
[URL 1]

[URL 2]

[URL 3]

[URL 4]

[URL 5]

Analyze these pages and give:

• A short summary of the main points in each page
• Any common questions they answer
• What’s missing or could be improved
• The average word count and depth of each page
• Use of visuals like images or videos
• How easy the content is to read

Then create a blog post outline that improves on what’s already there.” This will give you a clear structure to build your content around.

If you want to do this yourself, you can also search in incognito mode and look at the top pages manually. Pay attention to featured snippets, “People also ask” boxes, and AI-powered summaries, if they show up.

5. Write a Draft with AI:

AI tools like ChatGPT can help turn your outline into a full blog post. The more details you give in your prompt, the better the result. Make sure you include who the content is for, what tone to use, and what keywords to add.

Here’s a strong prompt example:
“You’re a B2B content writer with knowledge of SaaS and sales. Write a blog post called ‘10 Sales Management Tips for B2B Teams.’ The audience is sales managers in small and medium companies. Use a friendly and helpful tone. Include keywords like: sales management tips, how to manage a sales team, improving sales performance.

Use this structure:

• Intro: Explain why sales management matters
• Tips 1 to 10: Each with a short heading, a few lines of explanation, and a quick action point
• Conclusion: Recap the tips and encourage the reader to apply one or two right away”

You can also ask AI to write one part at a time. For example:

“Write the introduction. Make it short, simple, and engaging. Keep it under 150 words. Explain why sales management is important in B2B.”

Just remember: AI isn’t perfect. It may include incorrect facts or repeat ideas. So, always check the information and improve the draft before publishing.

For a smarter AI option, you can use the AI Article Generator. It helps by:

• Understanding what users want
• Picking the right keywords
• Building a good structure for your article

Here’s how to use it:

• Enter your topic and click “Get suggestions”
• Add details like your target audience, title, keywords, and writing style
• Click “Create article” to get your first draft
• Use the built-in editor to make changes before publishing

6. Create Helpful FAQs:

Adding an FAQ section to your content can make it more useful for your readers. It also helps your page show up in Google features like “People Also Ask” and can improve your chances of being seen in search results.

You can use AI tools to come up with FAQs based on what your audience might be searching for.

Here’s a sample prompt:
“Act as an SEO expert. I’m writing a blog post called ‘Best CRM Tools for Small Businesses.’ The main keyword is ‘best CRM for small business.’ The audience is small business owners looking for the right CRM. Create 6–8 common questions people might ask during their search, and give short, helpful answers in a friendly tone.”

This gives you ready-to-use FAQs that fit naturally into your blog.

7. Improve Your Content with Extra Keywords:

Secondary keywords are words that are closely related to your main keyword. Adding them helps search engines understand your content better and can help you rank for more search terms.

You can ask AI to help you include these keywords in your content in a natural way.

Here’s an example prompt:
“Act as an SEO editor. I’m writing a blog post that reviews the best CRM tools for small businesses. Please add the following secondary keywords into the text without changing its meaning. Keep the tone clear and easy to follow.

• Here’s the keyword list: [insert keywords]
• Here’s the draft: [insert content]”

If you’d rather do it yourself, you can ask AI to suggest where the keywords should go:

“Act as an SEO editor. I’m writing a blog post comparing CRM tools for small businesses.

Check the draft and suggest where I could add these secondary keywords naturally.

• Here’s the keyword list: [insert keywords]
• Here’s the draft: [insert content]”

Need help finding the right secondary keywords? Tools like Content Optimizer can give you smart suggestions based on your topic.

8. Write Titles and Meta Descriptions:

A strong title tag (what shows up in search engine results as the page title) and a good meta description (the short summary under the title) can help more people click on your link.

You can use AI to quickly create different title and description options. Just be sure to give clear instructions about what to include and how long they should be.

Here’s a sample prompt for title tags:

“Act as an SEO writer. Write five title tag ideas for a blog post about the best CRM tools for small businesses.

Include the keyword ‘best CRM for small business’ in each title. Keep them under 60 characters and make them catchy.”

And for meta descriptions:
“Act as an SEO writer. Create five meta description options for a blog post about ‘sales management software.’

Each description should include the keyword, be under 105 characters, and make the user want to click.”

Once you’ve chosen your title and meta description, you can use free tools like Google SERP Simulator to see how they’ll look in search results.

You can also track older pages that have lost rankings by going to Semrush, clicking on “Top 100,” selecting “Declined,” and filtering by the past 90 days. This helps you spot pages that may need updates.

9. Make Internal Linking Better:

Adding links to other pages on your website is very important. It helps search engines understand your website and makes it easier for your visitors to move from one page to another. It also helps spread link value across your site.

You can use AI tools like ChatGPT to find places where you can add helpful internal links.

For example, if you’re writing a new blog post, you can ask the AI to check your draft and suggest internal links to your older posts.

Here’s a prompt you can use:

“Act as an SEO editor. I’m writing a blog post called ‘10 Sales Prospecting Tips That Actually Work.’

The readers are B2B sales reps and SDRs.

Below is the draft. Suggest five internal linking options from our blog ([insert blog URL]).

For each suggestion, give the anchor text and the URL. Focus on pages that are about sales, outreach, or lead generation.”

You can also do the opposite—find older blog posts where you can link to your new post.

Try this prompt:

“Act as an SEO strategist. We just published a blog called ‘10 Sales Prospecting Tips That Actually Work’ (URL: [insert new post URL]).

Look through [insert blog URL] and suggest five older posts where we can add links to this new blog.

For each one, give the source URL, anchor text, and a sentence showing where the link should go.”

This makes sure your posts are well-connected and easy to explore.

10. Update Old Content:

It’s a good idea to check your older content from time to time. If it’s outdated or missing new info, it may start losing rankings.

AI can help you refresh your content. You just need to tell it what to look for.

Here’s a prompt to try:

“Act as an SEO editor. Review the blog post at [insert URL].

The main keyword is [insert keyword], and the audience is [brief description of readers].

Compare it to these top-ranking competitor pages:

[Competitor URL 1]

[Competitor URL 2]

[Competitor URL 3]

Find anything that’s outdated or missing.

Suggest new trends, tools, or data we should add.

Point out any content gaps and how we can make our post better or different—like by changing the tone, adding examples, or going deeper.”

The AI will then give you clear ideas on how to improve your post.

When choosing which blog posts to update, start with pages that are already close to ranking well, like those sitting on page 2 of Google. You can also check important posts that have dropped in rankings in the last 90 days.

Make Your SEO Work Easier with AI

As you can see, using AI can save you time and make your SEO tasks easier.

You can use AI for things like:

• Finding keywords
• Thinking of content ideas
• Analyzing top results on Google
• Improving your articles
• Writing your first draft