7 Free Marketing Report Templates & How to Use Them

Marketing reports let you track key performance indicators (KPIs) in ways that are repeatable, easy to understand, and visually appealing.

As Emma Williams, Founder & CEO of the SEO agency Seene, says:

“A brief overview highlighting key findings and recommendations or quick wins is extremely important. Many clients are time-poor and want a top-line summary to read or provide feedback to the C-suite.”

This is why we’re providing seven free marketing report templates for a variety of use cases. These templates consist of tables and graphs that report monthly marketing KPIs over a full year.

All-in-One Marketing Report Template

The all-in-one marketing report template consolidates all key marketing data into a single spreadsheet with data and graphs for SEO, PPC, social media, email marketing, and more.

Completing this marketing report is easiest if you include all relevant team members and assign one or more sheets to each person.

Key Report Metrics

• Total traffic: Overall traffic gives a high-level look at how effectively all your marketing efforts are driving people to your website.
• Leads: The number of leads generated shows how well your offer is resonating with your website users.
• Cost per lead: Indicates whether you need to optimize your campaign targeting or messaging.
• Purchases: Shows whether you’re growing your customer base.
• Cost per purchase: Tracks whether you’re implementing practices that persuade customers to buy more.
• Brand mentions: Measures how well you’re building awareness about your company.

Use our all-in-one marketing report template (Google Drive).

Create a custom marketing report with Semrush’s My Reports.

SEO Report Template

Our SEO report template helps you understand and communicate your website’s organic performance related to traffic, keywords, and backlinks.

If you’ve signed up for monthly email notifications from Google Search Console or Google Analytics, treat those messages as reminders to gather all your SEO metrics.

Key Report Metrics

• Non-branded organic traffic: Indicates how well you’re attracting users unfamiliar with your brand.
• New keywords: Tracks the expansion of your site’s organic visibility.
• New backlinks: Measures growth in inbound links, signaling increased authority.

Use our SEO report template (Google Drive).

Create a custom SEO report with Semrush’s My Reports.

PPC Report Template

The PPC report template makes it easy to track the performance of your Google and Meta pay-per-click (PPC) campaigns to assess ad effectiveness, optimize budget allocation, and improve ROI.

Key Report Metrics

• Cost per click (CPC): Evaluates the efficiency of your ad spend.
• Conversion rate: Reveals whether changes to your site are working.
• Cost per conversion: Gauges the effectiveness of audience targeting and landing page experiences.

Use our PPC report template (Google Drive).

Create a custom PPC report with Semrush’s My Reports.

Email Marketing Report Template

Our email marketing report template evaluates whether your email campaigns are driving results. It includes formulas for calculating key metrics like average open rate, click-to-open rate, and conversion-to-click rate.

Key Report Metrics

• Unsubscribed: Tracks recipients who opt out to refine email frequency and content.
• Average open rate: Indicates the effectiveness of your subject lines.
• Conversions: Measures how well your emails drive desired actions.

Use our email marketing report template (Google Drive).

Create a custom email marketing report with Semrush’s My Reports.

Competitor Analysis Report Template

Our competitor analysis report template highlights where you’re excelling compared to a single competitor—and where improvements are needed.

Key Report Metrics

• Average visit duration: Assesses content relevance and user engagement.
• Organic traffic: Compares SEO-driven website visits.
• PPC keywords: Evaluates the scale of your competitor’s paid search efforts.
• Total mentions: Gauges brand awareness relative to competitors.

Use our competitor analysis report template (Google Drive).

Create a custom competitor analysis report with Semrush’s My Reports.

Brand Reputation Report Template

The brand reputation report template helps you track how aware people are of your product or service and what their sentiment toward it is.

Use the Brand Monitoring app to quickly populate the template with your data.

Key Report Metrics

• Positive mentions: Determines if your marketing efforts are improving your reputation.
• Neutral mentions: Represents opportunities to create more brand advocates.

Use our brand reputation report template (Google Drive).

Create a custom brand reputation report with Semrush’s My Reports.

Automate Your Reporting Process

With our free marketing report templates, you’ll gain valuable insights into your marketing performance and communicate them effectively to stakeholders. However, if you’re looking for a more scalable solution, Semrush’s My Reports automates data collection and updates metrics in real-time.

How It Works

1. Choose a pre-built template from the gallery.
2. Configure your report by entering domains and selecting metrics.
3. Customize with additional widgets and commentary.
4. Set your reporting period, and let My Reports handle the rest.

Get started with Semrush’s My Reports today!