AI Agents for Social Media: How to Use Them Right Now + What You can Expect in the Future

AI agents are tools that can do tasks on their own, as long as we give them rules. In social media, these AI tools can watch for trends, answer customer questions, and change our plans quickly.
But how close are we to using these tools fully? Let’s look at what AI agents can do today and which tools are useful for our team.

Can We Use AI Agents for Social Media?

Yes, we can. But maybe not in the way we think.

Right now, most tools are not full AI agents. They don’t work fully on their own. Most tools still need us to guide them. These tools help speed up tasks but don’t fully take over.

Many marketers are already using AI tools. In fact, a report by Salesforce said 68% of marketing leaders believe AI is important to their social media strategy. Our own research shows that one in three marketers are using AI to create content and look at data.

Some companies are already seeing results. For example, Lyft used AI from Anthropic to help with customer support. This helped them solve problems faster — 87% quicker, in fact.

So yes, AI can help with social media. But is it right for everyone? That’s something we need to think about.

What Can AI Agents Do for Us?

AI agents can help with simple tasks like checking what people are saying, answering basic questions, or fixing small problems before they grow. If we’re only using people to manage social media, we might be missing out.

And AI is growing fast. Gartner says that by 2029, AI will handle 80% of customer service, much of it through platforms like Instagram, TikTok, and X (formerly Twitter). So now the question isn’t if we should use AI agents, but how to use them the right way.

What Makes AI Agents Useful?

AI can write posts, plan content, and check customer comments. But it can do more than that. Some experts shared how they’re using AI in new ways.

Testing with Fake Audiences

Before posting something, wouldn’t it be nice to know how people might react? That’s possible with AI.

Kevin Baragona from Deep AI says we can use AI to create fake audience groups. These groups act like real people and give us fake feedback. For example, AI can show how a funny post might do with Gen Z or how a serious message might work with older users.

This kind of testing helps us avoid bad posts and create better ones. It also saves time and protects our brand’s image.

Studying Conversations

After we post, how do we know if people are happy or upset? Reading every comment is too much for one person — but not for AI.

Aaron Whittaker from Thrive Digital says AI can find small changes in how people talk online. It can spot early signs of problems or chances to do something new.

In one case, his team saw people getting confused, even though no one complained. Thanks to AI, they fixed the problem before it became serious.

AI can also study what people are saying about other brands. This helps us find new groups to target or content that others have missed. It’s a smart way to stay ahead of the competition.

Micro-Community Curation

Finding the right people online is harder now because of too many fake accounts and bots. With so much noise, it can be tough to connect with real users who care about your brand.

Tim Hanson, CMO at Penfriend, believes agentic AI can help. It can find small groups of people who are really interested in your brand. These small groups are called micro-communities.

“While many people focus on AI that creates content, the real change is in how AI listens online,” said Hanson. “It can find patterns in how people talk and group them based on shared interests.”

In one case, his team found a group of expert users in the comment section. These users were sharing advanced tips about the product. After connecting them with the product team, the company made three important updates.

This shows that AI, when used well, makes social media feel more human. It takes care of boring tasks, so teams have more time to talk with real people.

Tim added that success doesn’t come from using the fanciest tools. It comes from knowing your process well and using AI where it can really help — step by step, with clear goals.

Micro-Influencer Vetting

It’s important to choose the right people to speak for your brand, especially now when people trust influencers for buying advice. But finding small influencers who match your brand is not easy.

Iryna Kutnyak, operations director at Quoleady, shared how her team uses AI agents to help. These tools don’t just look at numbers like followers or likes.

They go deeper — checking how an influencer speaks, what their followers say, and if their values match your brand. This helps make sure the influencer feels like the right fit.

Iryna says this is more than just content help. It’s like giving your brand a vibe check — but at a much larger scale.

Revealing Hidden Weak Points

It’s fun to check what worked in a campaign. But there’s also a lot to learn from what didn’t work.

Brian Chasin, CFO at SOBA New Jersey, says AI can help with this too. In the past, weak posts were often blamed on bad timing or ignored. But now, AI can find out the real reasons people lost interest.

By studying how people scroll, skip, or stop watching, AI can show the exact moment they tune out. Maybe it was the picture, the title, or how the message was ordered.

This helps teams avoid making the same mistake again. It’s not just about going viral — it’s about knowing what to fix next time.

Monitoring Competitor Actions

Success on social media isn’t only about what you say. It’s also about when and where you say it.

Alan Chen, CEO of DataNumen, says AI can help you time your posts better by watching what your competitors are doing.

In one case, his team noticed that competitors were replying right after their posts. The AI suggested waiting an hour to respond. This helped their content get more attention and reduced the noise from others.

Alan explains that most brands only look at what rivals say. But how fast they act also matters. By letting AI track these things, teams can focus on what really matters — the tone and message — while the AI watches the timing.

How to Use AI Agents for Social Media (Easy Guide)

Using AI agents for social media can really help if done the right way. But where do we begin? Here are some easy steps to follow when adding AI agents to your social media work.

1. Watch Before You Automate:

One common mistake teams make is jumping into AI without checking things first. AI is exciting, but using tools too quickly can lead to problems for your brand.

Start by looking at what’s already happening on your social media pages. This will help set goals — like keeping your brand safe, watching competitors, or seeing how people feel about your posts.

Once you have a goal:

• Connect your social accounts and set alerts for your brand and competitors.
• Use filters to catch tone changes or issues.
• Set up email or Slack alerts so your team gets updates fast.

Tip: Don’t just track your brand name. Also, watch for customer issues like delays, high prices, or bugs.

2. Plan Rules and Approvals for Your AI:

It’s important to set rules for your AI before it starts posting. AI is powerful, but it still needs control to avoid mistakes.

Make a guide for your AI that includes:

• Brand voice and what kind of language it can or cannot use.
• Rules for when a person should step in (like if people are saying bad things).
• Who checks and approves what the AI does?

First, have a human approve every post for the first 1–2 months. This helps your team see how the AI is doing and make changes as needed.

3. Let AI Help Write Posts — but Check Them:

After that early phase, let your AI help by writing social media posts. AI is great at turning longer content into short social posts.

But always keep a person to check the posts. They should make sure the voice sounds right and the facts are true. This step shouldn’t take too long — just a few seconds per post once the AI gets better.

Tip: Try AI-written posts on smaller platforms first. Watch how they perform before using them on bigger channels.

4. Use Ai for Faqs and Comment Replies:

Besides writing posts, AI can help with customer questions. We don’t suggest letting AI handle every support issue, but it can reply to common questions or help moderate comments.

To start:

• Make a list of common questions and approved answers.
• Train the AI to use those replies.
• Set simple rules, like “reply to easy questions, send others to a person.”

Important: Don’t let AI reply to emotional or serious complaints. People can tell, and it won’t look good.

5. Let Ai Manage Posting Time:

Forget guessing the best time to post. AI can look at your audience and post when people are most likely to see and engage.

What to do:

• Follow the AI’s timing tips based on past posts.
• Allow the AI to delay replies if needed, especially if competitors are active.
• Run simple tests over 1–2 weeks to find the best times.

Check the results, but let the AI learn and adjust on its own.

6. Track Success and Grow From There:

To keep using AI, show how well it works. Most AI tools have built-in tools to track progress.

To build a case for expanding your AI use:

• Track things like more likes, faster replies, and saved time.
• Ask your team if their workload feels easier.
• Try new tasks like handling user content or finding influencers.

By watching closely, you’ll find the best ways to use AI more and help your brand grow.

Best Social Media AI Agents

Not all AI tools are the same. Some help teams work better, while others act more like people. If we were starting to explore AI agents for social media, here’s where we would begin.

HubSpot Breeze Social Media Agent

If you already use HubSpot, then Breeze AI fits in smoothly. The Breeze Social Media Agent uses your own data to help make posts and choose the best times to share them. This gives you a simple and smart way to manage your social media in one place.

What Breeze AI can do:

• Suggest posts that match your brand.
• Pick the best times to post.
• Schedule posts for different platforms.
• Show performance reports to improve your plan.

Heyday by Hootsuite

Most AI tools today help with small, clear tasks. Heyday, now part of Hootsuite, focuses on talking to your followers using chat tools. It helps with:

• Chat replies in messages and comments.
• Support in many languages.
• Working with Shopify and Zendesk.

If your messages are full of the same questions, this tool can reply for you, saving you time every day.

Pricing: You’ll need to ask Hootsuite for a quote. It’s mostly for medium to big businesses.

Sprinklr AI

Sprinklr AI helps you manage your social media on a big scale and gives useful AI insights.

It can help you:

• Watch for mentions of your brand.
• Spot changes in how people feel about your posts.
• Suggest when to post.
• Score your content with AI.

Sprinklr has many AI tools combined under one system called Sprinklr AI+. It also gives early alerts when something isn’t working well.

Pricing: Custom pricing. Best for larger teams or companies.

Brandwatch + Iris AI

Brandwatch is known for tracking what people say online. Now, with Iris AI, it’s even better. This tool finds patterns in online talk and uses them to help improve your social media.

With Iris AI, you can:

• See new trends as they start.
• Understand how people are feeling.
• Track what your rivals are doing.

It also helps you improve your post content and even write replies to customers using the chat’s context.

Pricing: Custom pricing available.

Respondology

This tool helps keep your social media clean by hiding bad or spammy comments. The AI watches your posts and hides harmful comments before others see them. It also has real people to help in hard cases and train the AI better.

If your brand often deals with rude comments, especially in areas like sports or lifestyle, this tool helps keep things safe and positive.

Respondology also has a tool called Discovery, which helps you learn more about what your customers think and say.

Pricing: The basic plan starts at $1,500 per month. For bigger needs, contact them for pricing.

Meltwater

Meltwater is known for tracking media and PR. Now, it also offers a strong AI tool inside its platform. This is helpful for social media too.

You can:

• Track many campaigns at once.
• Find useful influencers.
• Compare your results to others.
• Create searches using a chatbot — no need to know tricky search codes.

Custom GPT Agents

If your team is good with tech, you can build your own AI agents. These custom agents often use ChatGPT, Zapier, or Make to connect with other tools.

You can make small agents that do things like:

• Watch for mentions on Twitter.
• Answer simple comments.

This is a cheaper way to try AI, but it uses a system that charges based on use. So, if you’re not careful, costs can go up fast.

What’s the Catch? Agentic AI Can Be Costly

The tools mentioned above show what agentic AI can do and where it may go in the future. But these tools need a lot more computer power and resources than simpler AI tools that only follow prompts. This means the cost can grow quickly when using AI agents across a whole company.

That’s why most of the AI agents listed here are made for big companies. Their high prices reflect that.

For smaller businesses or teams that just want to try out AI, there are other tools that cost less. These may not be full agentic AI, but they still have smart features that can help with many tasks.

Where AI Agents Fit in Social Media – for Now

Writing this made us think about how the marketing world uses the term “AI” in daily work. We’ve tested many tools that say they are “agentic,” but most of them are really just smart assistants — and that’s fine.

Real agentic AI — the kind that makes choices on its own, changes in real time, and works without help — is still new and growing.

Still, AI agents are useful for social media tasks. Even if they can’t fully run by themselves yet, they help teams save time, avoid mistakes, and make better choices.

This tech is moving forward fast. Soon, AI may be managing most of your everyday social media tasks. So even if it’s too early to fully switch to agentic AI, now is a good time to start learning and getting your team ready.

Try out AI tools slowly and let them prove their value. In the future, when AI changes the way we use social media again, the teams who planned ahead will be ready to grow.