Discord, long known as a digital haven for gamers and niche communities, is stepping into new territory. With over 200 million monthly active users, it’s no longer just a communication tool — it’s now becoming a full-fledged Discord advertising platform. The platform is currently testing opt-in video...
When people think about search engine optimization, they often leap to non-branded keywords like “best winter jackets” or “how to grow tomatoes indoors.” These generic, top-of-funnel phrases dominate traditional SEO conversations. However, recent findings tell a different story: nearly half of all Google searches are branded searches. That’s a massive...
Google is rewriting the rules of search. With AI Overviews now a central part of the experience, the way users interact with information—and how brands reach them—is fundamentally shifting. As AI-powered search becomes more widespread, it brings with it new formats, behaviors, and advertising models. Understanding these changes is essential...
On-page SEO involves optimizing the content and elements on your webpages to boost their rankings in organic search results and attract more visitors from search engines. This includes actions you take directly on your pages, such as crafting highly relevant content with keyword-rich headings, adding internal links to...
Examples from the real world demonstrate how this functionality can accelerate PPC data processing, visualization, and insights generation. The generative AI landscape is evolving at a rapid pace, with advancements in image and video creation, multimodal capabilities, and most importantly for marketers data analysis. For PPC professionals, these tools provide...
As a content marketer, I rely on AI-powered SEO tools to streamline data analysis, optimize content, and improve search rankings. However, with countless tools promising groundbreaking results, it can be tough to distinguish the truly effective ones from the hype. That’s why I tested dozens of AI SEO tools...
Google’s AI Mode Is Rolling Out—But It’s Breaking Click Attribution Google has started rolling out its new AI Mode to users in the U.S., and while testing it, I noticed something concerning: clicks from AI Mode are not being recorded in Google Search Console. This issue was highlighted by...
At Ahrefs, we make a content optimization tool called AI Content Helper. And like most content optimization tools, we score how well your articles are optimized. These content scores come with an underlying assumption: the higher your score, the better your chances of ranking on Google. But is that...
In a world increasingly shaped by artificial intelligence, web crawling bots—often driven by large language models (LLMs)—play a vital role in gathering information. But not everyone welcomes their silent, systematic scans. More and more websites are setting digital boundaries, raising a pressing question: how often are AI...
In the world of digital marketing and artificial intelligence, a new frontier is emerging. Just as SEO professionals once navigated between white-hat and black-hat tactics, the optimization of Large Language Models (LLMs) is undergoing a similar evolution. As brands and individuals seek visibility within these AI systems, the temptation to...
