Google’s AI Mode Is Rolling Out—But It’s Breaking Click Attribution Google has started rolling out its new AI Mode to users in the U.S., and while testing it, I noticed something concerning: clicks from AI Mode are not being recorded in Google Search Console. This issue was highlighted by...
Content is king, but keeping up with the demands of multiple social media channels can be overwhelming. With unique formats required for each platform, AI tools designed for social media are stepping in to handle some heavy lifting. In this post, we’ll introduce you to cutting-edge AI tools for social...
In the evolving landscape of B2B social media marketing, LinkedIn has carved out its place not only as a job-search platform but as a space for dynamic, brand-led conversations. Businesses that previously viewed LinkedIn as a place for press releases and product announcements are now rethinking their strategies. And there’s...
AI agents are tools that can do tasks on their own, as long as we give them rules. In social media, these AI tools can watch for trends, answer customer questions, and change our plans quickly. But how close are we to using these tools fully? Let’s look at what AI...
In today’s fast-evolving digital landscape, businesses must adapt to stay competitive. Artificial intelligence (AI) has emerged as a transformative force, reshaping how companies approach digital marketing, search engine optimization (SEO), and customer engagement. By leveraging AI in digital marketing, businesses can streamline operations, enhance personalization, and drive measurable growth....
We’re halfway through 2025, and it’s a good time to see which social media trends are shaping the year. In our 2025 Social Media Trends Report, most marketers said that keeping up with trends is their biggest challenge. With things always changing in the world, it’s hard to know what’s...
Social media marketing is a powerful tool for expanding your brand's visibility, building meaningful audience relationships, and increasing sales. It delivers the highest return on investment among all marketing channels. A recent Marketing & Trends report found that over 43% of marketers actively rely on it to drive results. With countless
In today’s digital landscape, standing out in search engine results is more challenging than ever. If you want to drive more organic traffic, boost your rankings, and establish your site as an authority, you need a smart SEO content strategy. One of the most effective approaches is creating pillar pages....
Google AI Mode Now Available to All U.S. Searchers — No Opt-In Required Google has officially rolled out AI Mode to all users in the U.S., removing the need to opt in through Search Labs. Initially launched in March, AI Mode was only accessible to users who manually enabled it, but...
Ever pointed your phone at an unfamiliar flower and wished you could instantly know its name, care tips, or where to buy it? Or aimed your camera at a cozy café and wanted its menu and reviews right away? That’s the magic of Google Search Live, launched on May...
