We set goals, create content, and check how much we’re growing. But sometimes, we still wonder: “Are our goals too high or too low? Are we doing okay?” This feeling is normal. But it also means we might need an SEO forecast. At Backlinko, we use SEO forecasting all year...
Grab a coffee because this guide is comprehensive. It’s comprehensive because it’s the only SEO site migration resource you’ll need for the entire process. Here’s the thing: site migration can be scary and risky for SEO. We can’t change that. But there’s no need to fear them, as long as you...
Imagine a local bakery tripling its online orders because a blog post on “Gluten-Free Treats” ranks on Google’s first page. For small business owners and e-commerce entrepreneurs, a blog isn’t just content—it’s a tool to compete with bigger brands without breaking the bank. In 2025, smart blogging boosts traffic, builds...
Launching a vegan bakery online? Or a pet boutique selling organic treats? Your competitors are likely dominating Google, pulling in customers you want. The solution? A sharp website competitor analysis to decode their tactics and supercharge your SEO. This guide offers six practical ways to compare websites...
Imagine you’re a small business owner launching an online store, or a startup founder trying to get noticed in a crowded digital space. Your blog is your megaphone—it’s how you share expertise, attract customers, and build trust. But without optimization, it’s like shouting into the void. Search engines like Google...
For years, SEO had two main groups: white hat and black hat. These groups often disagreed on how to do SEO the right way. But now, there’s a new kind of SEO. It’s not about following or breaking the rules but getting attention. This new trend is called “like hat” SEO....
Google’s John Mueller has shared that all links inside AI Overviews (AIOs) are tracked under one position in Google Search Console. This came after SEO expert Gianluca Fiorelli asked how links in AI-generated answer boxes are recorded in the tool. This means that every website link shown in an AI Overview gets...
A comprehensive study analyzing Google versus ChatGPT traffic patterns reveals that Google retains users on its platform longer while still driving the most overall Website Traffic. This trend highlights the growing dominance of Google’s ecosystem and raises important questions about the future of Organic Traffic for external...
Bounce rate is a straightforward concept, yet it remains one of the most challenging metrics to fully master. If you’re looking for actionable steps, feel free to jump ahead to the most effective strategies for reducing your bounce rate. Alternatively, continue reading to dive deeper into why bounce rate...
Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares. Google’s web crawlers have come a long way in recent years in their ability to fetch and execute JavaScript. However, JavaScript integration remains tricky when setting up the front end of a...
