Google’s AI Mode Is Rolling Out—But It’s Breaking Click Attribution Google has started rolling out its new AI Mode to users in the U.S., and while testing it, I noticed something concerning: clicks from AI Mode are not being recorded in Google Search Console. This issue was highlighted by...
In the world of digital marketing and artificial intelligence, a new frontier is emerging. Just as SEO professionals once navigated between white-hat and black-hat tactics, the optimization of Large Language Models (LLMs) is undergoing a similar evolution. As brands and individuals seek visibility within these AI systems, the temptation to...
Google AI Mode Now Available to All U.S. Searchers — No Opt-In Required Google has officially rolled out AI Mode to all users in the U.S., removing the need to opt in through Search Labs. Initially launched in March, AI Mode was only accessible to users who manually enabled it, but...
Running a startup or small business is like tending a garden—you’ve got limited resources, but with the right care, you can grow something amazing. In 2025, Search Engine Optimization (SEO) is the water and sunlight your website needs to thrive on Google’s first page. This guide is...
Enterprise link building means getting good links for a big company’s website to help it show up better on Google and other search engines. Large companies often get many links without even trying. While building links can be hard, big companies have many chances to do it...
We set goals, create content, and check how much we’re growing. But sometimes, we still wonder: “Are our goals too high or too low? Are we doing okay?” This feeling is normal. But it also means we might need an SEO forecast. At Backlinko, we use SEO forecasting all year...
Grab a coffee because this guide is comprehensive. It’s comprehensive because it’s the only SEO site migration resource you’ll need for the entire process. Here’s the thing: site migration can be scary and risky for SEO. We can’t change that. But there’s no need to fear them, as long as you...
SEO has changed a lot in the past few years, and it's going to change even faster by 2026. With AI search, new tech, privacy rules, and the mix of SEO with user experience and branding, SEO experts need to update their skills. What works today may not be enough tomorrow. Let’s...
Imagine you’re a small business owner launching an online store, or a startup founder trying to get noticed in a crowded digital space. Your blog is your megaphone—it’s how you share expertise, attract customers, and build trust. But without optimization, it’s like shouting into the void. Search engines like Google...
For years, SEO had two main groups: white hat and black hat. These groups often disagreed on how to do SEO the right way. But now, there’s a new kind of SEO. It’s not about following or breaking the rules but getting attention. This new trend is called “like hat” SEO....
