Google Launches AI Mode To All U.S. Searchers With New Features

Google AI Mode Now Available to All U.S. Searchers — No Opt-In Required

Google has officially rolled out AI Mode to all users in the U.S., removing the need to opt in through Search Labs. Initially launched in March, AI Mode was only accessible to users who manually enabled it, but now it’s available by default.

Starting this week, users in the U.S. will see a new Google AI Mode tab appear directly beneath the search bar on Google.com and within the Google Search app, making access seamless.

Although Google had been quietly testing AI Mode in the background without requiring opt-in, the company officially announced at Google I/O that AI Mode has now “graduated” from Search Labs.

According to Sundar Pichai, Google’s CEO, AI Mode significantly changes user behavior, leading to search queries that are two to three times longer, and in some cases, up to five times longer than traditional searches.

Alongside the wider rollout, Google also introduced several new features for AI Mode:

• Deep Search capabilities
• Advanced analysis and data visualization
• Search Live real-time results
• Personalized context integration
• Enhanced shopping experiences
• “Try It On” virtual product previews
• Agentic checkout assistance
• Powered by Gemini 2.5, Google’s latest AI model

With these updates, AI Mode aims to transform the way users interact with search, making it more personalized, interactive, and intelligent than ever before.

How AI Mode Works: A Deeper Look

For a more detailed explanation of how AI Mode functions, refer to our original story from March. Liz Reid, Google’s Head of Search, explained:

“Under the hood, AI Mode uses our query fan-out technique, which breaks down your main question into several subtopics. It then runs multiple searches simultaneously on your behalf. This allows Google Search to go much deeper into the web than a typical query, uncovering richer, more relevant information tailored to your question.”

Deep Search in AI Mode

The term “Deep Search” might sound familiar, and for good reason. Microsoft originally introduced an AI feature with the same name in December 2023 for Bing. However, it has since been rebranded as Copilot Search.

Google’s version of Deep Search, integrated into AI Mode, provides users with an in-depth, comprehensive search experience. It generates long-form, expert-style responses, complete with citations and source links, similar to a well-researched article.

Liz Reid elaborated:

“Deep Search builds on the query fan-out technique but takes it even further. It can execute hundreds of queries, synthesize information from a wide range of sources, and generate a fully cited, expert-level response — all in just minutes. It’s designed to save users hours of manual research.”

With Deep Search, Google is pushing the boundaries of what a search engine can do, offering users not just answers, but insights.

Here Is How Deep Search Works In Ai Mode:

Complex analysis. Plus, rolling out in Search Labs in the coming months is a new feature for complex questions. This will create charts and analysis on the fly using real-time data and the Google knowledge graph. This will be a Search Labs opt-in feature for sports and financial queries.

Here is how the complex analysis dynamically creates these charts:

Agentic in AI Mode. Google will also add some early elements of agents (Agentic) to AI Mode. Google’s

Project Mariner capabilities will be rolled into Al Mode. So these agents can help you complete tasks such as dealing with event tickets, restaurant reservations, and appointments for local services.

The example Liz Reid provided was for a search on “Find 2 affordable tickets for this Saturday’s Reds game in the lower level” and “Al Mode will kick off a query fan-out, looking across sites to analyze hundreds of potential ticket options with real-time pricing and inventory, and handle the tedious work of filling in forms,” Reid told us. Then Al Mode will provide the searcher with ticket options, and you can complete the purchase on whichever site you prefer.

Here is how this looks:

AI Mode Gets Smarter with Personalized Context and Seamless Buying Experience

Google has confirmed that AI Mode will never make purchases on your behalf without explicit action. However, it will now bring the buy button to you, eliminating the need for you to dig through multiple websites to complete a purchase. It’s a smarter, more streamlined experience where the tedious steps are handled for you.

Personalized Context in AI Mode

Another powerful addition coming to AI Mode is personalized context. Google will begin offering tailored recommendations by integrating data from your private Google services, such as Gmail.

This will allow AI Mode to deliver more relevant suggestions based on your personal preferences, bookings, and activity.

Users will have full control over this feature — you can choose to connect or disconnect your Google apps (starting with Gmail) at any time. This functionality will first be available through Search Labs later this summer.

For example, Liz Reid, Google’s Head of Search, shared a scenario where someone searches:

“Things to do in Nashville this weekend with friends — we’re big foodies who like music.”

AI Mode can suggest restaurants with outdoor seating based on your past preferences, and even recommend local events happening near your accommodation, using data from your flight and hotel confirmations.

Powered by Gemini 2.5

Google has upgraded AI Mode to use a custom version of Gemini 2.5, the same model that now powers AI Overviews. This makes AI Mode more capable of handling complex queries with deeper, more personalized results.

Why It Matters

Some experts believe that AI Mode is the experience Google should’ve launched from the beginning, rather than integrating AI responses directly into Search results. By placing AI content in a dedicated tab, users get more control over how they interact with it — creating a cleaner, more user-friendly experience.

Now that AI Mode is available to all U.S. users, the big question is: Will people choose it over traditional search?

There’s also growing interest in how websites and brand names will appear within AI Mode. Can it drive qualified traffic that converts? Google claims users who click through from AI Mode spend more time on websites, leading to better engagement and outcomes.

Ultimately, it’s up to us — marketers, developers, and business owners — to explore these tools and determine how to best use AI Mode to attract, engage, and convert our audiences.

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