Google Gemini Upgrades: New AI Capabilities Announced At I/O

At Google I/O 2025, the spotlight was firmly on artificial intelligence, with a series of compelling announcements surrounding the Google Gemini updates. These upgrades are not just cosmetic tweaks—they signal a foundational shift in how marketers, developers, and everyday users will interact with digital content.

From performance leaps in the Gemini 2.5 Pro model to advanced new tools like Deep Think mode, these AI-driven innovations promise to reshape workflows, improve productivity, and unlock smarter decision-making. Below, we break down each major update to help you understand how these AI-powered marketing tools can enhance your strategy.

Gemini 2.5 Models Get Performance Upgrades

Performance remains at the heart of the latest Google Gemini updates. The upgraded Gemini 2.5 Pro performance now leads on several AI model benchmarks, notably the WebDev Arena leaderboard with an ELO score of 1420. It also holds top positions across all LMArena categories, which measure human preferences in AI model outputs.

What sets this version apart is its capacity. With a one-million-token context window, it handles vast amounts of text or even full video transcripts effortlessly. Whether you’re analyzing lengthy research papers or conducting video content audits, the Gemini 2.5 Pro performance stands out.

Additionally, Gemini 2.5 Flash has seen major improvements. This lighter version is optimized for speed and efficiency, offering smarter reasoning, better code generation, and improved multimodal capabilities—ideal for tasks where speed and accuracy matter. Notably, it now uses 20–30% fewer tokens compared to earlier versions.

Gemini Live: New Camera and Screen Sharing Capabilities

Among the most practical Google Gemini updates, the expanded Gemini Live features stand out. Previously focused on voice interactions, Gemini Live now supports camera and screen sharing on both Android and iOS devices.

This means marketers can simply point their phone at a product or dashboard to receive real-time analysis or feedback. Want to demonstrate a campaign setup or troubleshoot a mobile app? Just share your screen or show the physical product—it’s that intuitive.

Google reports that Gemini Live features now foster conversations five times longer than text-based chats, signaling a shift toward natural, immersive interactions. Moreover, it integrates seamlessly with tools like Google Maps, Tasks, and Calendar, making it easier to plan, schedule, and collaborate within the same AI experience.

Deep Think: Enhanced Reasoning for Complex Problems

Google’s introduction of Deep Think mode Gemini offers a glimpse into the future of thoughtful, context-aware AI.

Unlike traditional instant-response models, Deep Think mode Gemini takes a moment to consider multiple possible solutions before replying. This experimental capability is especially useful for complex marketing problems—think strategy development, audience segmentation, or predicting campaign outcomes.

Currently available to a select group of testers through the Gemini API, this mode could soon become an essential part of any AI-powered marketing tool. By offering nuanced, well-reasoned responses, it helps users move from superficial insights to deep strategic thinking.

New Developer Tools for Marketing Applications

Beyond end-user enhancements, Google Gemini updates also cater to developers and analysts. These new tools are aimed at simplifying workflows while optimizing the use of AI resources. Here’s what’s new:

1. Thought Summaries

Understanding how an AI model arrived at a particular result is crucial for trust and decision-making. The new thought summaries feature provides a structured breakdown of the AI’s reasoning. Both Gemini 2.5 Pro and Flash now include this in the Gemini API and Vertex AI, offering marketers transparency in campaign analysis, performance reviews, and creative generation.

2. Thinking Budgets

For those using AI-powered marketing tools at scale, cost and performance management is vital. With thinking budgets, developers can now allocate token usage limits to control how much “thinking” the AI does before producing a response. It’s a smart way to balance thoroughness and resource efficiency, especially for teams with tight project timelines.

3. MCP Support

The addition of native support for Model Context Protocol (MCP) means easier integration with open-source frameworks and tools. Developers can now create highly customized marketing workflows using Gemini without needing extensive rewrites or workarounds.

This trio of developer enhancements strengthens Gemini’s position as one of the most versatile AI tools for marketers available today.

Gemini in Chrome & New Subscription Plans

One of the more user-facing Google Gemini updates is the integration of Gemini in Chrome browser. With this feature, users can get AI-powered assistance while browsing any website.

For example, you could highlight a chunk of text on a competitor’s landing page and ask Gemini for analysis or improvement suggestions. This turns your everyday browsing into an active learning or strategy session—directly within the Gemini in Chrome browser interface.

In addition, Google introduced two new subscription tiers: Google AI Pro and Google AI Ultra. The Ultra plan, priced at $249.99/month (with a promotional discount for early adopters), offers enhanced access to experimental features, higher usage limits, and priority support.

These plans aim to meet the growing demand from professionals seeking advanced capabilities in AI-powered marketing tools, particularly those dealing with high-volume data, SEO analysis, or predictive modeling.

Looking Ahead

As these Google Gemini updates begin to roll out in phases over the coming months, marketers should start preparing for the shift. Whether it’s leveraging Gemini Live features for real-time product demos, using Deep Think mode Gemini to solve strategic challenges, or integrating Gemini in Chrome browser to gather insights during competitive research—the opportunities are substantial.

More than just upgrades, these advancements underscore a broader trend emphasized at Google I/O 2025 announcements: AI is not just a supporting tool; it’s becoming a central driver of digital transformation.

For SEO teams, creative professionals, and marketing strategists, now is the time to experiment, learn, and adapt. The tools are here, the models are smarter, and the workflows are more seamless than ever.