Google Search Console Adds “Query Groups” in Search Console Insights!
Google has introduced a new feature called Query Groups in Search Console Insights, giving website owners and SEOs a quick, AI-powered way to understand the main topics and search themes their sites are ranking for. This new update uses AI to group similar search queries, making it easier to analyze performance data and identify the key interests of your audience.
Table of Contents
Key Takeaways
- Google added Query Groups in Search Console Insights, an AI-powered feature that clusters similar search queries.
- It helps identify your website’s main topics and simplifies SEO performance analysis.
- A new “Queries leading to your site” card shows grouped clicks, top queries, and trends.
- The feature is rolling out gradually to properties with higher query volumes.
What Are Query Groups in Google Search Console?
The Query Groups feature automatically clusters similar search queries into organized groups. Instead of scrolling through a long list of individual keywords, you can now easily see which topics drive the most impressions and clicks to your website.
For example, Google may group queries like “search engine optimization,” “SEO optimization,” “SEO website,” and “SEO optimierung” into one category labeled “SEO.”
This allows you to identify performance trends for each topic at a glance, such as noticing if your site is receiving 9% fewer clicks on SEO-related searches compared to a previous period.
let’s take another example: someone looking for “how to make guacamole dip” might also search:
- recipe for guacamole dip
- easy guacamole dip recipe
- simple guacamole dip recipe
- guacamole dip recipe easy
Each query is slightly different, but the user intent is the same. That’s where Query Groups come in. Google’s AI automatically clusters similar queries under one topic group, showing organized sets of related search terms, making it easier to identify what your audience truly cares about.
What it looks like:
What Google Said About Query Groups
“We are excited to announce Query Groups, a powerful Search Console Insights feature that groups similar search queries. Query groups solve this problem by grouping similar queries. Instead of a long, cluttered list of individual queries, you will now see lists of queries representing the main groups that interest your audience. The groups are computed using AI; they may evolve and change over time. They are designed for providing a better high-level perspective of your queries and don’t affect ranking.”
In short, Query Groups use AI to organize your data intelligently, giving you a more meaningful overview of your site’s search performance.
The New “Queries Leading to Your Site” Card
Inside Search Console Insights, you’ll now see a new card titled “Queries leading to your site” which summarizes your grouped search data. This section includes:
- Group Performance: View total clicks for an entire group to see how a topic is performing overall.
- Queries List: See a ranked list of queries within each group, ordered by clicks.
- Drill-Down Analysis: Click on any group to open the Performance Report and explore individual queries in more detail.
Three Group Categories
- Top: Groups with the highest total clicks.
- Trending Up: Groups with significant growth compared to the previous period.
- Trending Down: Groups where clicks have decreased.
This breakdown gives you a clear, at-a-glance view of how your top topics are performing over time.
Where to Find Query Groups?
Query Groups appear as a new card in the Search Console Insights report. Google confirmed that the feature is being rolled out gradually over the coming weeks.
However, it’s important to note that Query Groups are only available for properties with a high search volume, since smaller sites may not benefit as much from query clustering.
Why Are Query Groups Important for SEO?
For years, SEOs have been manually grouping keywords into clusters to identify content themes and performance patterns. Now, Google automates that process — making it easier, especially for new or beginner SEOs, to understand their website’s visibility across topic areas.
Here’s why it’s important:
- Understand what topics your site ranks for.
- Identify trending themes that deserve more content.
- Spot drops or gains in topic-level traffic.
- Simplify reporting and analysis for clients or stakeholders.
This update simplifies search performance analysis and helps SEOs and marketers focus on high-impact topics without the manual effort of data sorting.
Rollout and Availability
According to Google, Query Groups will roll out gradually to all eligible properties in Search Console Insights. You can refer to Google’s official help document for updates and more details as the feature expands.
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Conclusion
The new Query Groups feature in Google Search Console Insights gives you a smarter, AI-powered way to see what your site is really about, through the eyes of your audience. By automatically clustering related queries, it provides a clearer, topic-level view of your site’s performance and helps you make data-driven SEO decisions faster.
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