HubSpot’s Marketing Hub Pricing Guide — AI-Powered Software for Marketers

HubSpot’s Marketing Hub is an all-in-one marketing tool that helps you attract leads, run campaigns, and track your marketing performance. It’s powered by smart AI features and used by businesses of all sizes. In fact, 82% of marketers say HubSpot helped them get more leads. In this guide, we’ll break down the pricing of HubSpot Marketing Hub in 2025 so you can choose the right plan for your needs.

HubSpot Marketing Hub Plans and Pricing

HubSpot offers four main pricing options. Each one is built to grow with your business.

Free Marketing Tools

Price: $0/month

Users: Up to 2 users

Email Sends: 2,000 per month

This plan gives you access to basic tools like email marketing, forms, live chat, and CRM. It’s a great way to try HubSpot without spending anything. You’ll see HubSpot branding on your emails and forms, but you’ll still get solid features. It also works well with HubSpot’s other free tools like Sales Hub and Service Hub.

What You Get:

• Send up to 2,000 emails/month (with HubSpot logo)
• Create simple forms
• Track email replies
• Use live chat (with HubSpot branding)
• Social login support
• One email automation
• Ad retargeting
• Basic reports and insights
• Connect with HubSpot’s free tools

Best for: Startups or small businesses who want to try marketing automation tools without paying upfront.

Marketing Hub Starter:

Price: $9/month per user (billed yearly) or $15/month (monthly)

Marketing Contacts: 1,000 included

Email Sends: 5x your contact limit per month

This plan removes the HubSpot logo from your emails and forms, so your brand looks more professional. You also get access to simple automation tools and customer support via email and chat.

What You Get:

• No HubSpot branding on your emails, forms, and chats
• Email and in-app chat support
• Track chats with Messaging Insights (Beta)
• Access to professional email templates
• Ad tracking and management
• Cookie management tools
• Ad retargeting
• Basic automation workflows

Compared to Free Plan:

• More branding control
• Customer support
• Automation features
• Costs $108–$180 per year (per user)

Best for: Small businesses and startups that want to look professional, get support, and use basic automation without going into more complex tools.

Marketing Hub Professional Plan – Simple Breakdown

Price: $800/month (includes 3 users)

Extra Seats: $45/month per user

Marketing Contacts: 2,000 included

Email Sends: Up to 10x your contact limit each month

One-Time Setup Fee: $3,000 (for onboarding and support)

The Professional plan gives you more powerful marketing tools than the Starter plan. While Starter is good for basic needs, this plan is made for teams that run bigger and more advanced campaigns.

With this plan, you get strong automation tools, better social media controls, smart reporting, and more ways to connect with your audience across email, social, and your website. It also includes tools for tracking leads, personalizing messages, and building detailed reports.

Did you know? 76% of marketing leaders say HubSpot helped them increase their conversion rates. On average, users saw a 134% rise in website traffic.

If you’ve used tools like Marketo, Mailchimp, or Pardot, you’ll see that this plan brings many of those features together in one easy-to-use place.

What You Get:

• Tools to help your team work together
• Social media scheduling and automation (Breeze Agent Beta)
• Run campaigns across email, social, and your website
• SMS marketing (optional add-on)
• Custom dashboards and reports
• Personalize emails and websites based on visitor behavior
• Lead scoring to help focus on high-potential leads
• Campaign tracking (up to 5,000 campaigns)
• Chat assistant (Breeze Agent) with 100 credits per use

How It Compares:

Vs Starter Plan:

• More automation and social media tools
• Custom reports and teamwork features
• Costs more: $800/month + $3,000 setup fee
• Needs onboarding and training

Vs Enterprise Plan:

• No advanced attribution or journey tracking
• Saves you $2,800/month
• Tracks up to 5,000 campaigns (vs 10,000 in Enterprise)

Best for: Marketing teams that need powerful automation, easy social media control, and advanced reporting — without paying enterprise-level prices.

Marketing Hub Enterprise Plan – What to Expect

Price: $3,600/month (includes 5 users)

Extra Seats: $75/month per user

Marketing Contacts: 10,000 included

Email Sends: Up to 20x your contact limit each month

One-Time Setup Fee: $7,000

The Enterprise plan is built for large companies with complex marketing needs. It helps you track how every campaign helps bring in revenue, manage big teams with custom roles, and follow your customers through their full journey.

If you’re using platforms like Adobe, Salesforce, or Oracle for marketing, this plan can give you those advanced features all in one place — and you won’t need separate tools for CRM or data connections.

What You Get:

• Full revenue tracking across all campaigns
• Smart insights from your social media inbox (Beta)
• Track and map each customer’s journey
• Set custom roles and controls for your team
• Use lookalike audiences to grow reach (Beta)
• Control who sees and edits your content/data
• Automate complex customer journeys (Beta)
• Improved social media assistant with AI (Beta)
• Track up to 10,000 campaigns
• Enterprise-level safety and data protection

How It Compares:

Vs Professional Plan:

• Advanced journey and revenue tracking
• More control for big teams
• Costs $2,800/month more + higher setup fee
• Needs more onboarding and admin help

Vs Other Platforms:

• Combines CRM, data, and marketing in one place
• May cost more if you have a very large contact list

Best for: Large businesses and enterprise teams that need strong tools to track every step of the customer journey, manage big marketing teams, and see real results from their campaigns.

Starter Customer Platform – HubSpot’s Simple Plan for Startups and Small Businesses

Price: $9/month per user for the first year (then $15/month)

Billing: Paid yearly to get the 40% discount

HubSpot’s Starter Customer Platform gives you everything you need to run your business in one place. It combines tools for marketing, sales, customer service, website management, and data automation—all under one platform.

Instead of buying separate tools and trying to connect them, you can use this all-in-one bundle. It helps you save time, avoid switching between apps, and keep your data in one place. If you’re thinking about platforms like Zoho, Pipedrive, or Freshworks, HubSpot offers better integration between your teams without the hassle of multiple logins or disconnected systems.

What’s Included in the Starter Bundle:

• Marketing Hub Starter: Send marketing emails, create forms, and use simple automation
• Sales Hub Starter: Track deals, manage contacts, and automate your sales work
• Service Hub Starter: Set up a help desk, ticket system, and support tools for your customers
• Content Hub Starter: Build a website, write blogs, and manage your content easily
• Operations Hub Starter: Keep your tools connected and set up workflows to save time

What You Need to Know:

Why It’s a Good Deal:

You get a full business toolset for the same price as a basic marketing tool alone.

One Trade-Off:

You get starter-level features for each tool. If your needs are more advanced, you might need higher plans later.

Important Pricing Notes:

Marketing Contact Limits

All paid plans give you a certain number of contacts. If you go over that number, you’ll need to pay more depending on the contract tier. Marketing contacts are people you send emails to or engage with using HubSpot tools.

Email Sending Limits:

• Starter Plan: 2,000 emails/month (with HubSpot branding)
• Professional Plan: 10 times your marketing contact limit
• Enterprise Plan: 20 times your marketing contact limit

Setup Fees for Higher Plans:

• Professional: $3,000 (one-time onboarding fee)
• Enterprise: $7,000 (one-time onboarding fee)

These fees cover training and help you get started with the advanced tools properly.

What You Can Expect Over Time:

Many businesses see great results using HubSpot:

• 76% of marketers said their conversion rates improved
• 84% of salespeople saw better lead quality
• 82% of marketers reported more leads
• After 6 months, businesses saw a 107% jump in inbound leads
• Website traffic increased by 134% for many users

Compare Features Across HubSpot Plans

Which Plan Is Right for You?

Choose Free Tools if:

• You’re just getting started with digital marketing
• You want to try out HubSpot before paying
• You only need basic tools and have a small contact list

Choose Marketing Hub Starter if:

• You’re a small team ready to grow
• You need clean, branded emails and forms
• You want simple automation to save time
• You have fewer than 1,000 marketing contacts

Choose Marketing Hub Professional if:

• You run campaigns on many channels (email, social, web)
• You need advanced automation and detailed reports
• You want tools to manage your social media in one place
• You need lead scoring and personalized content
• Your team works together and needs collaboration features

Choose Marketing Hub Enterprise if:

• You’re a large business with complex marketing needs
• You want to track where your leads come from with attribution tools
• You need to map customer journeys and understand user behavior
• You require advanced security and permission settings
• You manage more than 10,000 marketing contacts

About Integrations and Extra Costs

HubSpot works with over 1,800 apps like LinkedIn, Microsoft Teams, Jira, and Adobe Express. Most of these are included with your plan, but some third-party tools may have extra fees.

Want to send SMS messages? That’s available for Professional and Enterprise plans, but it’s charged separately based on how much you use.

Getting Started Is Easy

Here’s how HubSpot supports you:

• 24/7 support for all paid plans
• Onboarding help from trained experts
• Free courses and lessons at HubSpot Academy
• A 14-day free trial to explore the features

Final Thoughts

HubSpot’s 2025 pricing gives businesses of all sizes a flexible and reliable way to grow. Whether you’re a new startup or a large enterprise, there’s a plan that fits your needs.

Many businesses already use HubSpot and have seen more leads, better conversions, and increased website traffic. If you’re serious about marketing success, HubSpot can grow with you every step of the way.

Let us know if you want help choosing the right plan!