Google’s AI-generated answers are drastically cutting traffic to standard search listings, especially for general, non-branded questions. Two separate analyses just dropped, and both point to the same problem: Google’s AI Overviews are pulling attention (and traffic) away from traditional organic results. Although Google has stated that AI Overviews can...
In today's competitive digital landscape, mastering content link building is essential for improving your website's authority and search engine rankings. Creating valuable content isn't enough—you need strategic approaches to earn quality backlinks that signal trust to search engines and drive referral traffic. This comprehensive guide explores proven link building strategies that...
In 2025, the real estate market is more competitive than ever, with 92% of homebuyers starting their search online, according to the National Association of Realtors. For real estate companies, mastering Search Engine Optimization (SEO) is critical to stand out in a crowded digital landscape. By optimizing...
Educational videos are among the top 10 most-consumed video content formats globally, according to Statista. Everything you need to know when creating and launching educational videos – strategy, tools, SEO for videos, promotion, performance insights, and more. And it makes sense. Video is one of the fastest, most engaging ways to...
As of January 2025, Google commands a 78.83% share of the global desktop search market, solidifying its position as the dominant gateway to online information. This overwhelming market leadership makes a well-optimized blog essential for startups, small businesses, e-commerce brands, and enterprises aiming to capture audience attention...
Doing a backlink audit is important to check how well your SEO is working and how healthy your website is. It lets you see which links are helping your site and which ones might be doing harm. A good audit gives you useful information to help plan your content better....
In the world of SEO, backlinks remain one of the most powerful off-page ranking factors. In fact, they often carry more weight than many on-page elements when it comes to how search engines decide who ranks where. A backlink—also called an inbound or incoming link—is simply a link...
AI-powered platforms are revolutionizing the economics of SEO—reducing costs, automating expertise, and forcing agencies to adapt quickly or risk obsolescence. This transformation threatens to disrupt the traditional SEO agency model in three key ways: Drastically reduced costs. Automation of technical capabilities. Delivery of unbiased, data-driven decisions. However, this disruption may also lead...
Search engines assist users in locating webpages that match specific search terms, known as queries. Grasping how search engines operate can enhance your site’s accessibility. Ultimately driving more potential customers to your platform. This guide details how search engines discover, store, and rank content, offering tips to boost...
SEO reports turn numbers into helpful information. They show what’s going well and what needs fixing. But here’s the hard part: Many people waste hours each month collecting data from different places, like copying details from Google Analytics, Search Console, and keyword tools into one file. And then...
