WHY MY SITE IS NOT GETTING TRAFFIC? 5 REASONS AND HOW TO FIX THEMingenious
Do you have the same question??
Well, every third person, a small business owner, or an entrepreneur has this question. But where is the answer?? what are the reasons?? How this reason we can eliminate and get the desired result??
You think you have done everything right, but your website visitor statistics indicate otherwise.
Clearly, something is wrong.
Maybe you’re just a few steps away from letting the floodgates open.
But the question still remains: what is the reason of your website’s low traffic? Well, in this blog we will uncover the top reasons why we are lacking and how to fix them.
Are you ready?
It’s 2023 – a new year with new open handling opportunities to take your business higher.
Here are the reasons why your traffic isn’t growing.
Let’s get started!
Your Seo Game Is Weak:
SEO is King!
SEO (Search Engine Optimization) is all about how simple it is for customers to locate your website organically on search engines such as Google.
Do you appear when people search for keywords relating to your industry? For example, if you own a flower store, what happens when you Google “flower shop near me”? What about ‘where can I get the best flowers? Remember that we are not addressing paid adverts here, but rather the organic results that appear.
The better your SEO, the more probable individuals will come across and visit your website. It’s very necessary as it is the best way to get organic traffic. As you know that Google is the best source of free traffic. Backend components of your website, as well as online content, should be SEO-optimized.
Here’s The Solution:
- Install and configure Yoast SEO.
- Install Google Analytics, Search Console, and an XML Sitemap that allows you to keep track of your site’s total traffic. It’s also utilized to verify your website with Google Search Console.
- Try Yoast’s On Page SEO feature to help you optimize your content.
- Advanced SEO tool – SEMrush is an advanced SEO tool. It not only checks your site for technical faults, but it also helps you plan ahead of time with keyword research, competitive analysis, and much more.
Another key reason for your website’s low traffic is that you have lost links. Search your site for missing links during the last 90 days using tools (e.g., Majestic, Ahrefs, CognitiveSEO).
If in case, you find your inbound links are broken or missing, you must discover where they are coming from and why they are broken.
Here’s the solution:
If the links were deleted intentionally, it might signify that they were not natural connections and, if not already, they could be recognized and punished by Google. Allow these links to be removed.
During a site update, links may break or break. In such situation, you may be able to persuade the site owner to restore them.
If the internal links were replaced with fresh connections to a different source, you can also link to the new source.
Note* Remember, you can also replace the old links with the new ones that work.
Target Keywords Are Out Of Your Product/Service Relevancy:
We all know the importance of Keywords.
Keywords serve as the lynchpin between what people are looking for and the content you’re giving to suit that demand.
However, the more often a keyword is typed into a Google search, the more likely it is to be targeted by the industry’s best writing. This means it becomes 100 times more difficult to beat your competition for a spot in the top ten.
Here’s the solution:
If the target keywords are out of your league, you may want to consider researching and targeting long-tail keywords that are more closely related to your niche or product.
You can also consider creating content around similar topics or keywords that are easier to rank for.
Additionally, you can look into utilizing paid search campaigns to target the more competitive keywords.
Make sure your blog posts are 10 times better than your competitors.
Consider scheduling some guest articles on the top blogs in your niche. To begin, I would recommend one guest article each month (maybe even per week).
Content Isn’t Worthy:
Content is King!!
People visit your blog primarily intending to read your material.
No one will want to read your site if you just publish lousy stuff. No matter how good your marketing strategies are, if your content is bad, your traffic will suffer.
Even if you pay for traffic, no one will remain more than a scorching minute.
Just remember one thing
Driving traffic is one thing. Getting them to stay, is another. And doing it consistently, that’s the million-dollar question.
Here’s the solution:
Start with high-quality content. Content with good business relevancy and customers’ needs.
A few things that’ll help you:
- Pen down a short paragraph,
- There will be no fluff or gobbledygook,
- Use bold and italics to increase the attractiveness,
- Add plenty of images and multimedia,
- Include real-world data,
- Provide evidence, sources, and links to back up your statements.
Examine Quora and other online forums for questions about your expertise. This will let you know what people are looking for and what you have to provide them.
Spending too much time in CREATING and not enough PROMOTING:
Blogs live with only high-quality content. And consistency is key. If you are posting good quality content regularly then there is a high possibility that you will generate a steady stream of organic traffic.
Well, this is possible only when someone searches for your post or content.
But, do you know how someone can find your blog posts? No matter how great your content is, if you don’t have brand/website authority, no one will find it in search engines or newsfeeds.
That is why you should actively advertise or promote your work.
Here’s the solution:
Have you heard about the 80/20 rule?
Well, this rule is often used in content marketing. It means spending 80% on promotion and 20% on creation.
It’s good that you are sharing your content on social media platforms but you can also go with a little bit of influencer marketing.
Influencer marketing is a method of gaining awareness by using the reach or audience of an industry influencer. This is why it is ideal for content marketing.
Driving traffic daily isn’t only for high-traffic sites like Forbes, etc.
We know that it’s quite challenging. But with some effort, you, too, can get in on the action.
All you need is the potential to learn how to do it, and practice makes perfect.