In today's digital marketplace, visibility alone doesn’t cut it. A solid Search Engine Optimization Strategy must evolve beyond just ranking for keywords. Instead, the focus must shift to aligning SEO efforts with real business outcomes. This is where SEO Revenue Optimization comes in—an approach designed to tie every organic...
Many websites face the same technical SEO problems again and again. These issues can be frustrating and may stop a website from showing up well in search results. After checking hundreds of websites, we’ve seen how often these problems come up. They can slow down a site and make it harder...
On May 20, Google introduced its new Google AI Mode for U.S. users, placing generative AI at the forefront of search results and fundamentally altering how information is displayed and prioritized. The rollout has ignited urgent discussions within the SEO community, particularly around AI Mode’s dominance in search real estate...
Orphan pages are website pages that have no internal links directing to them. As a result, they cannot be reached through the site’s regular navigation, making them invisible to both visitors and search engines when browsing or crawling your website. That said, these pages can still be discovered via external links...
Hreflang is an HTML code that can be added to a website to inform search engines about the intended language and region for a specific web page. It functions like providing Google with a roadmap to your multilingual content, ensuring the correct language reaches the appropriate audience. However, it’s crucial to note...
Automatically redirecting users and search engines from one URL to another is the purpose of redirects. For example, if you attempt to visit https://backlinko.com/hub/youtube/position (which includes a redirect), you’ll be sent to https://backlinko.com/hub/youtube/positioning instead. HTTP Status – URL status check Redirects ensure that outdated URLs lead users and...
Competitive intelligence (CI) provides the insights needed to make smarter business decisions—anticipating customer needs, identifying fresh opportunities, or staying ahead of the competition. Thrive, a marketing agency, is a great example of this. I had a conversation with Aaron Whittaker, VP of Demand Generation and Marketing at Thrive, to learn how his...
If you’ve ever dipped your toes into paid advertising, you’ve likely asked, “How much should I be paying per click?” The answer isn’t always straightforward, but understanding keyword cost is key to building an effective pay-per-click (PPC) strategy. Whether you're running a campaign for the first time or looking to...
Many people think SEO is just about using the right keywords or getting backlinks. But here’s the truth: none of that helps if search engines can’t find, read, or understand your website. That’s where technical SEO comes in. It works quietly behind the scenes to help your website get noticed,...
Marketing KPIs (Key Performance Indicators) are numbers that show how well our marketing work is doing. For example, if our goal is to increase online sales, then website traffic can be one of the KPIs. By setting and watching these KPIs, we can learn what’s working and make better choices...
