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It’s now 2026, and social media continues to be one of the most effective marketing channels for reaching and engaging audiences. Sharing content on social media is a smart move for any brand. But understanding the basics, content types, and trends can feel like a big task. We’ll also look at...
Is it too early to start planning your holiday marketing campaign? If you’re reading this in December, don’t worry — you can get a head start for next year. In this post, we’ve gathered ten of the best holiday marketing campaigns from recent years to help inspire your ideas. When...
In the digital age, visibility is everything. Whether you're a budding entrepreneur, a small business owner, or a marketing professional, understanding how online advertising works can give you a serious edge. This Online Advertising Guide walks you through everything—from ad types to platform strategies—so you can make smart, effective...
In the ever-evolving landscape of digital marketing and SEO, grasping the intricacies of search intent has become more crucial than ever. It’s not merely about categorizing queries into simple buckets anymore. Instead, it demands a deeper understanding of user search behavior and how it informs effective SEO content strategy....
Many websites face the same technical SEO problems again and again. These issues can be frustrating and may stop a website from showing up well in search results. After checking hundreds of websites, we’ve seen how often these problems come up. They can slow down a site and make it harder...
On May 20, Google introduced its new Google AI Mode for U.S. users, placing generative AI at the forefront of search results and fundamentally altering how information is displayed and prioritized. The rollout has ignited urgent discussions within the SEO community, particularly around AI Mode’s dominance in search real estate...
Orphan pages are website pages that have no internal links directing to them. As a result, they cannot be reached through the site’s regular navigation, making them invisible to both visitors and search engines when browsing or crawling your website. That said, these pages can still be discovered via external links...
Hreflang is an HTML code that can be added to a website to inform search engines about the intended language and region for a specific web page. It functions like providing Google with a roadmap to your multilingual content, ensuring the correct language reaches the appropriate audience. However, it’s crucial to note...
Automatically redirecting users and search engines from one URL to another is the purpose of redirects. For example, if you attempt to visit https://backlinko.com/hub/youtube/position (which includes a redirect), you’ll be sent to https://backlinko.com/hub/youtube/positioning instead. HTTP Status – URL status check Redirects ensure that outdated URLs lead users and...
Competitive intelligence (CI) provides the insights needed to make smarter business decisions—anticipating customer needs, identifying fresh opportunities, or staying ahead of the competition. Thrive, a marketing agency, is a great example of this. I had a conversation with Aaron Whittaker, VP of Demand Generation and Marketing at Thrive, to learn how his...
