Today’s expert has a wealth of insights about how social, community, and customer marketing intertwine as a unified force. As our 15-minute interview extended into a 90-minute coffee conversation, it became increasingly challenging to condense everything into just three key takeaways. However, if your responsibilities overlap with any of these domains,...
Competitive intelligence (CI) provides the insights needed to make smarter business decisions—anticipating customer needs, identifying fresh opportunities, or staying ahead of the competition. Thrive, a marketing agency, is a great example of this. I had a conversation with Aaron Whittaker, VP of Demand Generation and Marketing at Thrive, to learn how his...
Marketing KPIs (Key Performance Indicators) are numbers that show how well our marketing work is doing. For example, if our goal is to increase online sales, then website traffic can be one of the KPIs. By setting and watching these KPIs, we can learn what’s working and make better choices...
Here’s the hard truth about link building: Too many marketers still believe that simply creating “great content” will automatically earn them backlinks. They think, “If it’s good enough, people will link to it.” But that’s rarely how it works. If you want high-quality backlinks, you need a strategic, intentional approach to both content...
The most effective marketers go beyond just analyzing data and metrics—they strive to truly understand their customers as real people. What are their passions? How do they communicate? What values and beliefs drive their decisions? When you gain a deep understanding of your audience, you can craft messaging that resonates on...
When people think about search engine optimization, they often leap to non-branded keywords like “best winter jackets” or “how to grow tomatoes indoors.” These generic, top-of-funnel phrases dominate traditional SEO conversations. However, recent findings tell a different story: nearly half of all Google searches are branded searches. That’s a massive...
Improving Client Lifetime Value (CLTV) begins with a strong focus on client experience (CX) and client success (CS), both essential to building a client-centric organization. Despite its importance, only 3% of businesses structure operations around their clients. This is especially significant given that organizations identifying as “client-obsessed” tend...
Amazon and Shopify now support IndexNow. IndexNow, an indexing protocol developed by Microsoft Bing’s search team, enables real-time indexing and structured data support. This ensures that products and shopping ads remain up to date with Bing and other search engines that utilize the IndexNow protocol. Microsoft also announced that Amazon and Shopify...
In the evolving landscape of B2B social media marketing, LinkedIn has carved out its place not only as a job-search platform but as a space for dynamic, brand-led conversations. Businesses that previously viewed LinkedIn as a place for press releases and product announcements are now rethinking their strategies. And there’s...
In today’s fast-evolving digital landscape, businesses must adapt to stay competitive. Artificial intelligence (AI) has emerged as a transformative force, reshaping how companies approach digital marketing, search engine optimization (SEO), and customer engagement. By leveraging AI in digital marketing, businesses can streamline operations, enhance personalization, and drive measurable growth....
